Hybrid Digital Campaign Architect

Institution of Engineering and Technology (IET); Stevenage; Hybrid; GBP 30,000 - 42,000; Full time

Job summary

The Institution of Engineering and Technology (IET) is seeking a Digital Marketing Executive to plan, build and optimise multi-channel campaigns for events, learning and awards. Based in Stevenage with hybrid working, you will manage email marketing, social media, PPC and content updates, collaborating with a team of 20+ marketing professionals to maximise engagement and ROI.

You’ll use tools like Upland Adestra, Mailchimp, Google Ads and Umbraco to create compelling content, track performance

Qualifications

• Hands-on digital marketing across email, social, PPC and web content.
• Data-driven with strong organisation and attention to detail.
• Experience with Adestra/MAILCHIMP, Google/LinkedIn Ads, Sprinklr/Hootsuite, Umbraco/WordPress.

Responsibilities

• Plan, build and optimise multi-channel campaigns for events, learning and awards.
• Manage email marketing, organic and paid social media, PPC, and web updates.
• Collaborate with Marketing Campaign Managers to execute campaigns and monitor performance.
• Analyse data to identify optimisation opportunities and improve ROI.
• Assist in budget management and ensure compliance with data privacy standards.

Skills

Digital marketing

Email marketing

Social media management

PPC

Web content management

Data-driven

Analytical skills

Stakeholder collaboration

Project management

Tools

Upland Adestra

Mailchimp

Google Ads

LinkedIn Ads

Sprinklr

Hootsuite

Umbraco

WordPress

Job description

The Institution of Engineering and Technology (IET) is seeking a Digital Marketing Executive to plan, build and optimise multi-channel campaigns for events, learning and awards. Based in Stevenage with hybrid working, you will manage email marketing, social media, PPC and content updates, collaborating with a team of 20+ marketing professionals to maximise engagement and ROI.

You’ll use tools like Upland Adestra, Mailchimp, Google Ads and Umbraco to create compelling content, track performance