Hybrid Demand Gen Manager - Scale B2B SaaS Growth

Armstrong Lloyd; City Of London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

A leading B2B SaaS recruitment firm is seeking a Demand Generation Marketing Manager to drive their outbound growth engine. This role involves designing campaigns, tracking performance metrics, and collaborating with sales and marketing teams. The ideal candidate will have proven experience in B2B SaaS demand generation and hands-on experience with data automation tools. The position offers a hybrid working environment and competitive compensation.

Benefits

Competitive package

Flexible working

Collaborative team environment

Qualifications

• Proven experience in B2B SaaS demand generation or outbound marketing.
• Experience with data and automation platforms.
• Understanding of ICP targeting and lead scoring.

Responsibilities

• Design and execute multi-touch outbound campaigns.
• Own the use of enrichment tools to maintain prospect databases.
• Track and report on outbound performance metrics.
• Run structured A/B tests for campaigns.
• Partner with sales and marketing teams for alignment.

Skills

B2B SaaS demand generation

Hands-on experience with data platforms

Lead scoring and outbound cadence design

Analytical mindset

Marketing-sales alignment

Tools

Cognism

HubSpot

Salesforce

Job description

A leading B2B SaaS recruitment firm is seeking a Demand Generation Marketing Manager to drive their outbound growth engine. This role involves designing campaigns, tracking performance metrics, and collaborating with sales and marketing teams. The ideal candidate will have proven experience in B2B SaaS demand generation and hands-on experience with data automation tools. The position offers a hybrid working environment and competitive compensation.