Hybrid Category Growth Manager

Pets at Home; Cheadle; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Pets at Home is recruiting a Senior Category Planner to define and deliver data‑driven category strategies that boost growth and share. You’ll put the customer at the centre of commercial planning, translating insights into actionable range changes, pricing and promotions that drive in‑store and online performance.

Based in Handforth, Cheshire, with hybrid working 2–3 days a week, you will partner with Marketing, Buying, Supply Chain and VM to execute compelling activation plans and measure

Qualifications

• Previous Category Planning experience within an FMCG or retail environment.
• Confident communicator who can facilitate cross functional discussions and drive alignment.
• Comfortable managing and influencing multiple stakeholders and balancing short term trading needs with long term strategic goals.
• Highly organised and methodical planner with strong project management skills and attention to detail.
• Strong commercial acumen, with experience of analysing performance and market data.

Responsibilities

• Strategy Development – Creating long term Commercial strategies and category roles aligned to business objectives.
• Data & Insight Analysis – To work with Trade Planning Manager, Ranging and Clustering team, VM, Buying and Supply teams to identify market trends and customer behaviour, spotting opportunities for growth and range gap analysis through thorough understanding of categories, competitors and the market.
• Represent the voice of the customer through attending and driving customer listening groups, challenging Commercial teams on range, price and promotion mechanics to ensure a customer centric category plan.
• Create a marketing activation plan by category aligned to business strategy and sync plan.
• Collaboration with Marketing, Buying, Supply Chain, VM, ranging and clustering and space teams

Skills

Category planning

Cross-functional collaboration

Strong communication

Project management

Commercial acumen

Job description

Pets at Home is recruiting a Senior Category Planner to define and deliver data‑driven category strategies that boost growth and share. You’ll put the customer at the centre of commercial planning, translating insights into actionable range changes, pricing and promotions that drive in‑store and online performance.

Based in Handforth, Cheshire, with hybrid working 2–3 days a week, you will partner with Marketing, Buying, Supply Chain and VM to execute compelling activation plans and measure