Hospitality PR: Account Director - Head of PR and Influence

Premier Resourcing UK; City Of London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading creative agency in London is seeking a PR & Influencer Lead to shape earned media and influencer partnerships. This senior role requires proven leadership in PR or influencer teams, a strong media background, and a passion for storytelling. The agency offers a competitive salary of £50,000‑£60,000 and a hybrid work model, encouraging creativity and collaboration in a vibrant environment.

Benefits

Competitive salary

Hybrid working

Referral bonuses

Qualifications

• Proven track record of leading PR or influencer teams.
• Ability to merge traditional media with the creator economy.
• Exceptional skills influencing senior stakeholders.
• Creative judgment balancing storytelling with commercial insight.
• Knowledge of influencer measurement and campaign reporting.

Responsibilities

• Lead the PR & Media division to shape agency's strategy.
• Integrate PR, influencer marketing, and cultural engagement.
• Drive creative and commercial outcomes for clients.
• Influence how storytelling and influencer strategy converge.

Skills

Leadership experience managing PR teams

Understanding of media and creator economy

Client management skills

Strategic thinking

Knowledge of PR analytics

Excellent communication skills

Passion for hospitality and storytelling

Job description

About the Agency:

This fast‑growing, creative agency specialises in digital marketing, PR, social media, and content creation. With a focus on hospitality and lifestyle brands, from leading restaurant groups to ambitious independents, the agency helps clients amplify their stories, increase visibility, and drive measurable growth. The culture thrives on innovation, collaboration, and excellence, providing opportunities for professional development in an environment where bold ideas are encouraged and celebrated.

The Role:

• Competitive salary: £50,000‑£60,000, depending on experience.
• Hybrid working: 2 days a week in the London Office.

An exciting opportunity has arisen for a PR & Influencer Lead to shape the agency's earned media, influencer partnerships, and cultural engagement strategy. This senior role will lead the PR & Media division, integrating traditional PR, influencer marketing, and cultural campaigns into seamless, high‑impact client offerings. As a strategic member of the leadership team, the successful candidate will help define the agency's positioning, drive creative and commercial outcomes, and future‑prove PR capabilities in a fast‑evolving media landscape. This role offers the chance to influence how storytelling, influencer strategy, and partnerships converge in a modern agency setting.

The Ideal Candidate:

The role is perfect for a forward‑thinking communications leader who thrives at the intersection of media, culture, and commerce. The candidate will have a proven track record of leading PR or influencer teams within creative or integrated agencies and a strong network across lifestyle, food, travel, and culture sectors.

Essential skills and experience include:

• Leadership experience managing PR, influencer, or earned media teams.
• Deep understanding of traditional media and the creator economy, with the ability to merge both into high‑impact campaigns.
• Exceptional client management and advisory skills, influencing senior stakeholders.
• Strategic thinking and creative judgment, balancing storytelling flair with commercial insight.
• Knowledge of PR analytics, influencer measurement, and campaign reporting.
• Excellent communication and presentation skills.
• Passion for hospitality, culture, and the power of storytelling to drive growth.

This is an exceptional opportunity to lead commercially driven, creative campaigns for some of the UK's most exciting hospitality and lifestyle brands, within a supportive and innovative agency environment.

If you feel you have the suitable experience and skill to complete these roles, please submit your CV for consideration. If this role is not quite right for you, but you think a friend would be interested, why not refer their details? We offer £150 Amazon vouchers when we place a new referral in a new role.

We encourage equality, diversity, and inclusion in our workplace. We strive to make sure the Marketing and PR industry reflects the diverse and vibrant world around us. Our mission is to recruit diversity from minority groups, regardless of race, gender, ethnic origin, disability, or sexual orientation. We are committed to educate and promote inclusion & diversity across all sectors we recruit in.