Hospitality Area Manager - South West

Morrisons; Rockwell Green; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private healthcare

Car Allowance

Generous holiday entitlement

Discretionary bonus scheme

Discounts in Morrisons stores

Job summary

Morrisons is seeking an Area Manager - Hospitality to lead a network of cafés and drive improvements in KPIs across up to 25 outlets. You will recruit, train and coach Café Managers, schedule teams and collaborate with central teams to simplify operations and land retail executions with impact.

You will use data insights to improve sales, customer satisfaction and reduce waste while maintaining strong stakeholder relationships and ensuring adherence to the operating model.

Qualifications

• Background in retail or hospitality.
• Proven track record of driving operational success across multiple sites.
• Strong knowledge of P&L and key retail metrics.
• Excellent communication and IT skills.
• Ability to identify patterns and opportunities through data analysis.

Responsibilities

• Coach and develop Café Managers and Team Leaders to be role models.
• Maintain relationships with regional teams, store management and central functions.
• Shape customer experience using data to improve sales and satisfaction.
• Identify opportunities to streamline processes and support new concepts and openings.

Skills

Team leadership

Remote management

Communication

Data analysis

IT skills

P&L understanding

Tools

POS systems

Data analytics tools

Job description

Job-ID: 3243Category: Retail ManagementLocation: Bradford, West Yorkshire, United KingdomPosted: 2026-10-22Closes: 2026-12-18Business Area: Head OfficeContract Type: PermanentWorking Hours: 40Shift Pattern: 5/7

More about the role

As an Area Manager - Hospitality, you'll lead a high-performing team of Café Managers and Team Leaders, driving the delivery of improved KPIs across a group of up to 25 Morrisons Cafes. You'll be accountable for continuous improvement in all operational, commercial, and customer metrics, ensuring your Cafes adhere to the operating model and that all retail executions land right the first time. Your role is pivotal in developing the Café team, from recruitment and training to coaching and performance improvement. You'll build and implement plans for up to six months, identifying opportunities to drive operational excellence and collaborate with central teams to simplify and enhance the way we work. You'll oversee day-to-day scheduling of Café teams, focusing on driving key performance indicators such as sales, waste reduction, budget compliance, customer satisfaction, and category execution.

Your responsibilities also include:

• Coaching and developing Café Managers and Team Leaders to ensure they are role models within the business.
• Maintaining strong stakeholder relationships with regional teams, store management, and central functions, ensuring operational alignment and driving continuous improvement.
• Shaping the customer experience, using data and insights to implement changes that improve sales, customer satisfaction, and reduce complaints.
• Identify improvement opportunities across the business, from streamlining product processes to supporting new hospitality concepts, menu launches, and new store openings.

More about you

We're looking for someone with a background in retail or hospitality, particularly within food-led environments, and a proven track record of driving operational success across multiple sites. You'll have strong knowledge of P&L and key retail metrics, allowing you to make sound commercial decisions and influence operational improvements. Your experience should include:

• Leading & engaging teams remotely, focusing on developing your teams, ensuring they are capable, trained, and well-supported to deliver a high-quality customer experience every time.
• Building strong relationships across different levels of the business, and influencing change to drive performance.
• Excellent communication and IT skills
• Ability to identify patterns and opportunities through data analysis

More about our perks

• Private healthcare
• Car Allowance
• Generous holiday entitlement
• Discretionary bonus scheme
• 15% discount in our supermarkets and convenience stores from the day you join us
• Additional 10% discount card for a friend or family member
• Genuine career progression and development opportunities
• Subsidised staff canteen
• Free parking
• Competitive pension and life assurance
• Healthcare / Wellbeing benefits including Aviva Digital GP'MyPerks' with discounts at high street shops, cinemas and gyms, and lots more
• Optional payroll charity donations
• A range of family-friendly policies including 26 weeks maternity and adoption leave along with neonatal and fertility leave

About the organization

Morrisons is a place where you can be yourself, feel valued, and have a true sense of belonging. We are proud to be an equal opportunities employer and welcome applications from people from all walks of life, as we strive to build a workforce that truly represents the communities we serve.

We are also a Disability Confident Employer, which means we're committed to providing an inclusive and accessible recruitment process. If you require any reasonable adjustments, please let us know when you submit your application and support will be provided wherever it's required.

About the company

Starting as a Bradford market stall, we are proud to be the Yorkshire retailer now serving over 11 million customers nationwide each week. We're unique: both foodmakers and shopkeepers, processing our own fresh produce and preparing more food in-store than any other supermarket.

We offer real opportunities to build your career across our stores, sites, and support teams. We're a down-to-earth team that values hard work, reliability, and great customer service. If you're friendly, dependable, and ready to get stuck in, there's always More to Morrisons for you.