Horticulture Sales Manager

MorePeople; North Warwickshire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading horticultural nursery in North Warwickshire is seeking a Business Development Manager to drive growth and build lasting relationships. This role offers autonomy in developing a scalable sales operation and the opportunity to represent a respected product in the market. The ideal candidate will have strong horticultural knowledge, a proactive approach, and proven experience in winning new business. Performance-based incentives are offered, along with a competitive salary and the chance to contribute to the company's growth trajectory.

Benefits

Competitive salary with performance-based incentives

Qualifications

• Strong horticultural knowledge and confidence to speak credibly.
• Proven ability to grow existing accounts.
• Comfortable with phone, site visits, and trade events.

Responsibilities

• Proactively growing the customer base.
• Building relationships with landscapers and contractors.
• Creating and executing a structured sales plan.
• Representing the business at trade shows.

Skills

Strong horticultural knowledge

Proven ability to win new business

Relationship-led sales style

Proactive and resilient mindset

Job description

Business Development Manager

Horticulture Nursery Warwickshire (commutable to site)

Are you a commercially driven horticulture professional who thrives on winning new business and building long‑term relationships?

Do you enjoy taking a high‑quality product with a loyal following and turning it into a proactive, scalable sales operation?

Looking for a role where your success directly shapes the growth of the business – and where results are genuinely rewarded?

What’s in it for you?

A newly created, high‑impact commercial role at the heart of a major growth phase

The opportunity to help scale a respected nursery

Real autonomy to build structure, relationships and momentum from the ground up

Competitive salary with performance‑based incentives linked to growth

The chance to represent a product and business with genuine horticultural credibility

The Role

This established Midlands‑based trade nursery is entering an exciting new chapter, with real growth opportunities and significantly increase production capacity and market presence.

This brand‑new Business Development Manager role has been created to lead the commercial charge.

Historically driven by product quality and long‑standing customer loyalty, the business is now ready to introduce a proactive, structured approach to sales and customer development. You'll be responsible for driving new business, nurturing existing accounts, and turning passive demand into sustained commercial growth.

This is a hands‑on, relationship‑led role, ideal for someone who understands the horticultural trade and thrives on building something with real momentum.

Key Responsibilities

• Proactively growing the customer base
• Building strong relationships with landscapers, contractors and garden designers
• Opening new trade accounts and increasing spend from existing customers
• Following up inbound leads and converting them into active trade accounts
• Creating and executing a structured sales plan to increase customer numbers and average order values
• Delivering a premium, consultative service, including bespoke product sourcing for key clients
• Representing the business at trade shows, networking events and customer meetings
• Working closely with the Managing Director and wider team to align commercial growth with operations and production
• Helping shape the commercial direction of the business as it scales

About You

This role suits someone with genuine commercial hunger and strong horticultural credibility – a doer who enjoys being out in the market, building relationships and delivering results.

You’ll ideally bring:

• Strong horticultural knowledge and the confidence to speak credibly
• A proactive, energetic and resilient mindset
• Proven ability to win new business and grow existing accounts
• Comfort working across phone, site visits, trade events and accommodating customers
• A relationship‑led sales style with clear commercial focus
• Ambition to grow alongside a business on an exciting upward trajectory

What’s Next?

Apply below or contact Brian on (phone number removed) or , or drop me a message on LinkedIn for a confidential chat.

Don’t worry if your CV isn’t fully up to date – send what you have and we’ll take it from there.