Home Purchase Plan Adviser (CeMap)

StrideUp; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Hybrid working environment

25 days annual leave

Birthday Leave

Electric Vehicle Salary Sacrifice

Enhanced Parental Leave & Pay

Central London location

Monthly socials

Job summary

StrideUp is seeking a CeMAP-qualified Home Purchase Plan Adviser in London with 2+ years of mortgage advisory experience. You will guide clients through affordability, product selection, and the end-to-end financing journey for first-time buyers, movers, and remortgage cases.

You’ll handle complex Buy-to-Let scenarios, including HMOs and portfolio landlords, while collaborating with Sales, Compliance, Underwriting and Tech to ensure seamless journeys and compliant advice.

Qualifications

• CeMAP or UK-recognized mortgage qualification required.
• Minimum 2 years’ experience as Mortgage Adviser or Home Purchase Plan Adviser.
• Experience with Buy-to-Let financing including HMOs, MUBs and portfolio landlords is a plus.

Responsibilities

• Provide expert, compliant guidance on HPP tailored to client needs, including first-time buyers and product switch customers.
• Support clients through BTLPP, covering complex BTL scenarios including HMOs, MUBs and portfolio landlords.
• Manage the financing process from initial enquiry to completion, keeping clients informed at every stage.
• Collaborate with intermediary Sales, Compliance, Underwriting and Technology to deliver optimal outcomes.

Skills

Empathetic communicator

Target-driven

Cross-functional collaboration

Regulatory aware

Education

CeMAP / Certificate in Mortgage Advice

Job description

StrideUp is leading a new era of values-driven finance. Ranked the 5th fastest growing fintech in the UK and Ireland in 2025, we have already deployed hundreds of millions in property finance, supporting people in achieving their financial goals.

What makes us different is how we combine purpose with performance. We began with home finance, creating an alternative trusted by the Muslim community and welcomed by anyone seeking fairer, more transparent products. This product-market fit has powered our growth, and is only the beginning. Our vision is bigger; to expand our offering and build a financial institution that opens doors for communities often left behind.

Joining StrideUp means being part of a high-performing, values-driven team at the most exciting point in our journey. We have proven success behind us and huge opportunity ahead, and now we are ready to build beyond. Are you?

StrideUp is backed by leading VC and private equity investors, having raised over £40m in corporate funding, and over £600m in institutional funding lines.

The Role

We are looking for a CeMAP-qualified Home Purchase Plan Adviser with at least two years’ experience to join our team. This is an opportunity to join a pioneering provider in Islamic finance. We welcome experienced mortgage advisers looking to move into the sector as well as those already advising on Home Purchase Plans.

You will be the primary point of contact for clients buying their own home through StrideUp’s Home Purchase Plan, including first-time buyers, home movers and existing customers. You will guide them through affordability, product selection and the end-to-end financing journey, so that every client has a seamless, values-aligned experience from first conversation to completion.

A strong background in Buy-to-Let (BTL) financing is also important. Alongside your core HPP caseload, you will support clients on complex BTL scenarios, including Houses in Multiple Occupation (HMOs), Multi-Unit Blocks (MUBs) and portfolio landlords.

What You'll Do

Advice

• Provide expert, compliant guidance on StrideUp’s Home Purchase Plan (HPP), tailored to individual client needs, including first-time buyers, home movers and product switch/further advance customers
• Support clients through StrideUp’s Buy-to-Let Purchase Plan (BTLPP), covering complex, non-advised BTL scenarios including HMOs, Multi-Unit Blocks and portfolio landlords

Client Journey & Experience

• Manage the financing process from initial enquiry to completion, keeping clients informed and supported at every stage
• Deliver an outstanding customer experience, addressing client concerns promptly and building trust
• Work closely with cross-functional teams, including intermediary Sales, Compliance, Underwriting and Technology, to deliver the best outcomes for clients

Performance & Compliance

• Consistently meet or exceed targets for applications, offers and completed cases
• Ensure all advice and processes comply with regulatory standards, including FCA requirements, and internal policies

You Are

• An empathetic communicator who enjoys simplifying complex financial concepts so clients can make confident, well-informed decisions
• A self-starter, energised by hitting targets and driven to see every case through to completion
• Accountable for the whole client journey, proactively managing hand-offs between teams to keep cases moving
• Meticulous, seeing regulatory rigour as the foundation of good advice rather than a tick-box exercise
• A collaborative team player who values the expertise of underwriting and sales colleagues

• Relevant qualification to provide mortgage advice in the UK (e.g. CeMAP / Certificate in Mortgage Advice)
• 2+ years’ experience as a Mortgage Adviser or Home Purchase Plan Adviser, with a strong understanding of residential mortgage/home finance products and regulatory requirements
• Confidence advising owner-occupier clients, including first-time buyers, home movers and remortgage/product transfer cases
• Extensive BTL financing experience, with the ability to handle a variety of cases including HMOs, MUBs and portfolio landlords
• Passion for Islamic finance and a desire to help customers achieve financial parity through Shariah-compliant solutions
• Excellent communication and interpersonal skills, with a customer-focused and results-driven mindset
• Ability to manage multiple clients and cases at once while maintaining high service standards

Bonus

• Ability to speak one or more of the following languages: Arabic, Gujarati, Turkish or Somali
• Competent Adviser Status (CAS) achieved in a previous role
• Experience in a scale-up or fintech environment
• Familiarity with CRM systems

Benefits

• Salary: Competitive, based on experience
• Discretionary annual bonus
• 25 days annual leave (plus bank holidays)
• Birthday Leave
• Health insurance
• Life insurance
• Electric Vehicle Salary Sacrifice Scheme
• Enhanced Parental Leave & Pay
• Hybrid working environment (minimum 3 days a week in the office)
• Monthly socials
• Central London location
• Friendly and informal startup environment with a focus on performance and impact

Equal Opportunity Employer

StrideUp is an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace. We celebrate the diversity of our team and encourage applications from all individuals, regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, age, marital status, pregnancy, or any other characteristic.

We welcome applicants from all backgrounds and look forward to seeing how you can contribute to our mission.