Description
We are seeking a strategic Head of Voice of the Customer (VoC) to transform enterprise customer insights into product direction and business decisions. This role will lead efforts to capture the complex needs of our enterprise customers and ensure their challenges directly shape our product roadmap. The ideal candidate will have both a product and customer background in SaaS organizations.
About The Role
Responsibilities
Strategic Leadership & Vision
- Define and champion the VoC strategy, ensuring enterprise customer insights directly impact product development and business outcomes
- Establish a culture of customer-centricity with particular focus on understanding complex enterprise environments
- Develop vision for integrating sophisticated customer needs into product strategy
Enterprise Customer Insights & Product Influence
Gathering Enterprise Feedback:
- Build robust processes for capturing enterprise customer feedback across all touchpoints (surveys, executive interviews, user testing, support interactions, field insights)
- Design specialized approaches for understanding complex, multi-stakeholder enterprise requirements
- Surface & see through nuanced enterprise challenges and opportunities
Driving Product Impact:
- Synthesize complex enterprise insights into compelling narratives for product, engineering, and leadership teams
- Translate multi-layered enterprise needs into clear product recommendations and feature prioritization
- Quantify business impact of addressing enterprise customer challenges
- Facilitate deep collaboration sessions that embed enterprise insights into product development
Closing the Loop:
- Establish channels to demonstrate how enterprise feedback influences product strategy and roadmap
- Build trust with enterprise customers through transparent communication about product evolution
Team Leadership
- Lead and develop a small team of VoC operations and insights analysis
- Foster data-driven, collaborative environment focused on enterprise customer understanding
- Manage resource allocation to prioritize enterprise insights initiatives
Cross-Functional Partnership
- Partner with Product, Engineering, Sales, and Customer Success to embed enterprise insights across the organization
- Act as key liaison between enterprise customers and internal teams
Requirements
Qualifications
- Bachelor's degree in Business, Marketing, UX Research, or related field; Master's preferred
- 7+ years in Voice of Customer, Customer Experience, or Product Management, with 3+ years leading teams
- Proven expertise designing VoC programs with focus on enterprise customer complexity
- Strong analytical skills to interpret complex enterprise data and translate into actionable insights
- Excellent communication and storytelling abilities that influence product strategy
- Experience with VoC platforms (Qualtrics, Medallia, Gainsight, Salesforce)
- Deep understanding of enterprise customer environments and product development lifecycles
- Exceptional leadership skills with passion for advocating complex customer needs