Head of UK Sales - Remote UK

Cultura Connect; England; Remote; GBP 125,000 - 150,000; Full time

Job summary

A prominent Ag Tech company is looking for a Head of Sales to spearhead their UK sales strategy. This role involves building and leading a high-performing team, engaging with farmers, and driving growth through innovative agricultural solutions. The ideal candidate will possess strong sales management experience and a deep understanding of the agricultural sector. A competitive salary and additional performance-based incentives are offered.

Benefits

Competitive salary

Commission structure

Performance-based incentives

Qualifications

• Proven experience in a sales management role.
• Experience in leading high-performing sales teams.
• Excellent sales skills with experience in both B2B and B2C sales.

Responsibilities

• Build and inspire a high-performing UK sales team.
• Develop and execute a sales strategy for growth.
• Optimise end-to-end sales systems using analytics.
• Represent the company at industry events.

Skills

Sales management experience

Strong communication skills

Understanding of agriculture

Team collaboration

Strategic thinking

Data analysis

Education

Degree in sales, business, or related field

Job description

Are you an ambitious and driven leader, eager to spearhead the commercial growth of an expanding Ag Tech company as it establishes its presence in the UK?

The Head of Sales role is a unique and exciting opportunity to drive the UK commercial strategy for an international company at the forefront of livestock management technology.

In this fast-paced, high-autonomy environment, you’ll use your proven sales expertise to refine successful approaches, scale what delivers impact, and introduce cutting-edge agricultural solutions to the UK market. A natural leader with exceptional people skills, you’ll have the chance to build, shape, and inspire a high-performing sales team from the ground up, creating a culture focused on results, collaboration, and growth.

Working remotely alongside the Chief Commercial Officer, you’ll develop strong, trust‑based relationships with farmers, applying your deep agricultural insight to genuinely understand their challenges and deliver solutions that make a difference. If you’re a hands‑on commercial leader who thrives on ownership, data‑driven decisions, and the freedom to make a lasting impact, this is your opportunity to lead with purpose and leave your mark.

The company? An international company providing reliable, scalable technology solutions for the management of livestock. With expertise in software development, digital infrastructure, and customer‑focused strategies, it is committed to innovation and sustainability and is poised for growth and expansion.

Role Responsibilities:

• To build, lead, and inspire a high-performing UK sales team, creating structure with a results‑driven culture.
• To develop and execute a sales strategy that drives growth through farmer engagement and relationship‑building across the UK.
• To oversee and optimise the end-to-end sales systems, using analytics and technology to drive process excellence.
• To represent the company at industry events and key customer meetings.
• To collaborate with the marketing team to drive lead generation and conversion.
• To stay abreast of industry trends to drive growth, achieve targets, and identify opportunities in new markets.

Skills you will need:

• Degree qualification within sales, business, or a related field.
• Proven experience in a sales management role.
• Experience in leading high-performing sales teams, coaching, inspiring, and leading by example. Experience in both B2B and B2C sales, with excellent sales skills and principles.
• Strong communication and interpersonal skills.
• A knowledge and understanding of agriculture, particularly the beef sector.
• A team collaborator who can work effectively and cohesively across the business.
• A relationship builder able to build and maintain lasting business relationships.
• A strategic thinker with good business acumen.
• Excellent organisational and planning skills, able to prioritise workloads to meet business needs. Self‑motivated, with a practical, hands‑on approach.
• Confident in using data, analysing trends, and driving positive outcomes.
• Highly professional and results‑driven.
• UK driving licence, with the desire to travel across the UK, and willing to travel internationally when required.

Remuneration:

A competitive salary and benefits package, including a commission structure and performance‑based incentives.

Other Details:

If you are interested in this role and would like to know more about it, please contact Isabel on the details below.

Sector: Ag Tech/ Livestock Equipment

Role: Head of UK Sales

Location: UK

Job Ref: CR 2450

Contact: Isabel Mayer [e-mail]