Head of UI/UX

The Creative Assembly Ltd; Horsham; Hybrid; GBP 100,000 - 150,000; Full time

Benefits offered by this job

Enhanced holiday allowance

Private medical and dental insurance

Bespoke relocation package

Performance-based bonus scheme

Job summary

Creative Assembly in Horsham is seeking a Seasoned Head of UI/UX to shape and lead the department, building a scalable structure and balancing in-house expertise with external partnerships.

You will recruit, mentor and align cross-functional teams with the franchise strategy, budgets, and project roadmaps, ensuring data-driven design, accessibility, and high-quality UI across games. This hybrid role requires collaboration with Game Design, Engineering, Art and Production.

Qualifications

• 10+ years of UI/UX or related field with leadership experience.
• Proven track record building and leading UI/UX departments.
• Ability to balance creative vision with business and technical constraints.
• Experience in AAA or major franchise projects preferred.

Responsibilities

• Lead recruitment, training and mentoring of top UI/UX talent.
• Craft the vision and strategy for the UI/UX for the Franchise with the UI Product Owner.
• Work with Production to establish budgets, timelines and staffing.
• Own the long-term UI/UX backlog as part of the Gameplay Platform.
• Drive quality standards, design systems, documentation and workflows.
• Ensure a data-driven approach to UI/UX decisions using player feedback.

Skills

Leadership

UI/UX leadership

Game UI

Team development

Recruitment

Data-driven design

Cross-functional collaboration

Agile

Outsourcing management

Accessibility

Tools

Unreal Engine UMG

Unity UI

Figma

Adobe XD

Job description

Join Creative Assembly and craft deep and detailed games that last, entertaining millions of players across the globe for decades. As the Head of UI/UX Department, your primary focus is on building and leading the department. You will define a scalable resourcing strategy, balancing in-house expertise and external partnerships. You will define and scale the UI/UX team structure, ensuring the right mix of artists, designers, engineers, and researchers. You will collaborate with cross-functional teams (Game Design, Engineering, Art, Production) to integrate UI/UX seamlessly into the development pipeline. We are looking for a candidate with 10+ years of experience in UI/UX or related fields, with a proven track record of leadership and team development.

In this role you will:

• Lead the recruitment, training, and mentoring of top UI/UX talent, fostering a culture of excellence.
• Craft the vision and strategy for the UI/UX for the Franchise, with the UI Product Owner, following the franchise strategy – as defined by the Franchise Leadership Team – and the needs of the Projects – as defined by the Project Game, and Creative Directors.
• Work closely with Production to establish UI/UX budgets, timelines, and staffing needs.
• You will be accountable for the long-term UI/UX backlog as part of the wider Gameplay Platform initiative.
• Drive the establishment and maintenance of quality standards, best practices, design systems, documentation, and UI/UX guidelines, processes and workflows.
• You will ensure a data-driven approach to UI/UX decision-making, leveraging player feedback and research for ensuring quality standards are met.
• You will make sure the department stays ahead of industry trends, emerging technologies, and interaction models in gaming and beyond.
• Drive innovation in control schemes, accessibility, onboarding, and player journey design.
• Work closely with UX Testing & Research to validate player interactions, and be the primary liaison with them in the Franchise.
• You will collaborate with the Project Leadership Teams and the UXR and audience research functionalities of the wider organization in the organization playtesting, A/B testing, eye-tracking studies, and user research.
• You will be the primary owner of translating player insights into actionable design improvements.
• You will collaborate in maintain player personas and behavioural models to inform game design.
• Collaborate closely with the Franchise Leadership Team, and the Project Leadership Teams to identify challenges, opportunities, interesting new initiatives to pursue, as well as any potential risks, planning for mitigations, and escalating where necessary to overcome discrepancies or disagreements.
• Responsible for representing, and timely communicating vision, strategy and status of the department, including highlight perceived future opportunities and risks.
• Employ a data-informed, and player- and product centric, yet people-led mindset to support the Franchise and the delivery of the projects, and help build and maintain a positive, open, informed, and focused team.
• On a day to day to basis you will Build and maintain resourcing strategy for the department, and be responsible for its clear communication to stakeholders Lead and mentor the UI/UX team, ensuring individual and collective growth.
• Build, refine and maintain guidelines, standards, workflows, processes, and documentations across the department
• Collaborate with the Franchise Leadership to ensure the Department vision, strategy and operation aligns with and helps deliver the strategic roadmap.
• Build and maintain a future facing feature roadmap for the department, and be responsible for its clear communication to stakeholders
• Collaborate with the Franchise Leadership Team, and the Project Leadership teams to plan future strategic work
• Collaborate with the Franchise Leadership Team, and the Project Leadership Teams to ensure the delivery of the projects
• Act as a tiebreaker between Projects and the Franchise where Department related decisions must be made.
• Where tiebreak decisions will have significant impact on the Franchise, or on specific other projects, recognise and escalation accordingly (with recommendations) to the Franchise Leadership Team
• Be involved in UI/UX reviews, looking at design concepts, providing strategic direction and hands-on feedback.
• Stay involved in high-level problem-solving, ensuring that UI/UX solutions align with player expectations.
• Collaborate in planning and overseeing UX research and playtests, analyzing data for usability improvements.
• Engage with external vendors and outsourcing partners, overseeing quality and integration of external work.
• Advocate for product- , and player-centric design in franchise-wide discussions and leadership meetings.
• Monitor UI/UX trends and best practices, ensuring the team remains at the forefront of industry standards.

Knowledge, Skill and Experience Essential Strong leadership skills, with a track record of mentoring and managing UI/UX teams. Proven experience building and leading a UI/UX department, defining structure, hiring, and setting best practices. Ability to balance creative vision, business and technical constraints with player value and best practices Expertise in UI/UX for games, including interaction design, accessibility, information architecture, and usability heuristics, including a good understanding of technical requirements and limitations. Strong knowledge of game control schemes, onboarding, and player psychology. Experience in outsourcing/vendor management, working with external UI/UX partners. A methodological and data informed approach Experience in project management methodologies such as scrum and agile Knowledge of project management software and tools Excellent organisational, management and problem-solving skills and mentality Excellent ability to connect people, with experience building and maintaining teams through cooperation and collaboration. Strong diplomatic skills, with an ability to unite multiple stakeholders with varied priorities and needs. Excellent verbal and written communication skills Experience working with in-house, or proprietary game engines (Unreal Engine UMG, Unity UI, or similar UI implementation tools). Understanding of Agile workflows and experience integrating UI/UX into iterative game development processes.

Desirable Experience in AAA or high-profile game development with a major UI/UX leadership role, preferably on multiple platforms Strong visual design sensibility, able to work with artists and engineers to achieve high-quality UI aesthetics. Familiarity with motion design and UI animation principles for interactive feedback. Proficiency in UI/UX tools (Figma, Adobe XD, Axure, or equivalent). Passion for game accessibility standards (e.g., WCAG, Xbox Accessibility Guidelines). Experience in planning and delivering large scale AAA game projects Knowledge of the broader game development, from inception to post release, the interplay and dependencies between different disciplines Broad knowledge of games and an interest in relevant game industry trends Experience working with data analytics for player behaviour analysis. Hands-on experience with UX research methods, including usability testing, playtests, and data-driven design.

ABOUT CREATIVE ASSEMBLY

We care deeply about the experiences we create and put our players at the heart of our decisions. We are all game makers; no matter our role we are empowered to make significant contributions to our games, supported by skills development and growth opportunities. Most roles at Creative Assembly are hybrid with 3 days a week in the studio. CA has the right to change requirements based on the needs of the business.

• Work from Anywhere for a temporary period each year (restrictions apply such as VISAs)
• Enhanced holiday allowance, maternity and paternity breaks, flexibility with our core hours, and no-notice holidays
• Performance-based discretionary bonus scheme
• Bespoke relocation package for you and your dependents
• Private medical and dental insurance, life insurance and free health care screening
• Additional benefits ranging from free games and work parties to discounts on technology
• Wellbeing support and virtual confidential counselling

We are an equal opportunities employer and encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion or belief. Our studio sites have disabled access.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours… For our gaming buffs, you can get involved in our lunchtime get gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam. If you're more of a foodie, you can take advantage of fresh fruit and cereal every single day. Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the business park. You can find your zen with weekly yoga classes as well as in-house massage therapy. You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be. We hold regular lunch & learn sessions, company updates at incredible venues in Central London and Christmas parties that you’ll want to brag to your mates about! What’s not to love? We pride ourselves on having flexible working hours to ensure that you have a life outside of the office. We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome! And that’s just the tip of the iceberg. Check out our Careers Website to find out why we are a workplace you’ll never want to leave!