Head of Subscription Marketing Analytics

Future; City Of London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading media organization is seeking a Head of Subscription Marketing Analytics to drive subscriber growth and retention. You will work as the lead analyst in a hybrid role, collaborating with marketing leaders to optimize strategies using data-driven insights. The ideal candidate will have experience in consumer subscription businesses and strong analytical tools proficiency. The role offers a salary range of £60,000 - £85,000 along with great perks including uncapped leave and profit share.

Benefits

Uncapped leave

Profit share bonus

Wellbeing support

Share Incentive Plan

Qualifications

• Experience in a consumer subscription or recurring revenue business.
• Proven ability to improve LTV and reduce churn.
• Strong analytical skills to simplify complex data.

Responsibilities

• Lead sustainable subscriber growth and retention.
• Mentor junior analysts in the squad.
• Create actionable strategies from insights.

Skills

Marketing analyst experience

Acquisition and retention analytics

Advanced proficiency in SQL

Proficiency in Excel/Google Sheets

Experience with attribution and funnel analysis

Commercial mindset

Tools

GA4

Looker

R/Python (optional)

Job description

Future is a global leader in specialist media, connecting over 400 million people worldwide with the content, services, and experiences they love. With more than 250 trusted brands, our portfolio includes household names such as The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home. We create loyal, high-value audiences through quality content, marketing, and leading digital platforms, allowing us to monetize in multiple ways including advertising, e-commerce, events, and subscriptions.

Our business is fast-moving and data-led, combining editorial authority with the latest audience development and marketing capabilities. Subscriptions are a strategic priority, and we are investing to become a world‑class, data‑driven subscription marketing organisation.

What you'll be doing

The Head of Subscription Marketing Analytics, reporting to the Growth Director, will join our Growth Squad within the Subscriptions business as the squad's lead analyst. You will be the main data partner to marketing leaders across acquisition and retention, working with our central Strategy and Data & Analytics teams.

Your mission is to lead sustainable subscriber growth and retention by turning insights into clear actionable strategies that optimise, and scale marketing. You will also mentor junior analysts within the squad to develop capability and ensure consistency in delivery.

You will excel at creating growth loops and feedback loops, applying insights from incrementality testing, marketing mix modelling, attribution analysis, and campaign performance measurement. You'll work across the entire subscriber journey, from targeting high‑LTV segments in acquisition to understanding and reducing churn, ensuring every marketing decision is guided by data‑driven evidence.

Experience that will put you ahead of the curve

• Experience as a marketing analyst in a consumer subscription or recurring revenue business (media, streaming, consumer services, membership, DTC subscriptions).
• Expertise in acquisition and retention analytics, with experience improving LTV and reducing churn.
• Advanced proficiency in relevant tools: SQL, Excel (can maintain complex spreadsheets) / Google Sheets, GA4, Looker; familiarity with statistical analysis tools and techniques (R, Python, regression, clustering, and forecasting) for advanced modelling is beneficial but not essential.
• Experience with attribution, incrementality, funnel analysis, and customer segmentation.
• Experience partnering with marketing teams to shape acquisition, retention, and pricing strategies.
• Commercial mindset with the ability to translate complex analysis into tangible growth.
• Simplify complex data for non‑technical audiences.

What's in it for you

The expected range for this role is £60,000 - £85,000

This is a Hybrid role from our Bath or London Office, working three days from the office, two from home

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Wellbeing support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P3

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

We reserve the right to close the job advert early

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

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