Head of Strategy and Planning

Dogs Trust Company Limited; City Of London; On-site; GBP 65,000; Full time

Job summary

A leading animal welfare organization is seeking a Head of Strategy & Planning in London. This role involves leading a talented team to develop integrated communications plans that enhance brand growth and impact. The ideal candidate will have expertise in strategic planning and experience in team leadership in a dynamic environment. This position offers a competitive salary of £65,000 per year along with benefits.

Qualifications

• Experience translating organisational strategy into integrated campaigns across various channels.
• Expert communicator with the ability to drive impact using data and insights.
• Experience in leading and developing high-performing teams.

Responsibilities

• Lead and develop a high-performing team of Strategic Communications Managers.
• Drive and oversee planning processes effectively.
• Develop a consolidated annual communications plan.

Skills

Strategic planning leadership

Data-driven communication

Team leadership

Integrated campaign development

Job description

Head of Strategy and Planning

Application Deadline: 19 November 2025

Department: Marketing, Strategy & Planning

Employment Type: Permanent - Full Time

Location: London

Compensation: £65,000 per year + benefits

Description

Are you a strategic planning leader ready to make a real difference for dogs?

Dogs Trust is looking for a Head of Strategy & Planning to lead a talented team in turning our organisational strategy into integrated communications plans that grow our brand, income, and impact.

About the role:

As Head of Strategy and Planning you will:

• Lead, coach, and develop a high‑performing team of Strategic Communications Managers, fostering growth and agility in a fast‑paced, changing environment.
• Drive and oversee the planning processes, ensuring the team has the right systems, resources, and prioritisation to deliver the directorate’s work programme effectively.
• Develop a consolidated annual communications plan across the organisation and a rolling programme of integrated communications activity to support Dogs Trust’s growth agenda across brand, income, and impact.
• Oversee the execution and evaluation of priority campaigns, ensuring clear objectives, data‑driven insights, audience understanding, compelling messaging, multi‑channel integration, and measurable impact.

About You:

We are looking for a strategic planning leader with experience translating organisational strategy into integrated campaigns across paid, earned, and owned channels. You will be an expert communicator, skilled in using data and insights to drive impact, and experienced in leading and developing high‑performing teams within a matrix structure.

About the Team

The Head of Strategy & Planning role sits within the overall Marketing & Communications team which plays a critical role in building the Dogs Trust brand and driving engagement, with our mission to help dogs when they need us most. It translates our organisational strategy into a clear rolling communications plan that can drive brand growth and impact and oversees the workflow within the directorate.