Head of Strategic Partners

BAXI; Warwick; On-site; GBP 110,000 - 160,000; Full time

Job summary

BAXI, a leading UK heating and hot water solutions provider, is seeking a Head of Strategic Partnerships to drive growth through high-impact partnerships across merchant groups and distribution networks. You will lead a team of Strategic Account Managers, shape trading terms, and negotiate commercial agreements with key partners to expand market share.

Reporting to senior leadership, you will craft long-term partner strategies, collaborate across Sales, Marketing, Product and Leadership, and

Qualifications

• Bachelor's degree in business, marketing, or a related field.
• Strong leadership with experience guiding high-performing teams.
• Excellent communication and stakeholder management with executive level engagement.
• Strategic thinker capable of developing and delivering complex account plans.
• Willingness to travel as needed.

Responsibilities

• Develop and implement trading terms for strategic partners to accelerate growth.
• Oversee trading plans aligned with partner objectives and company strategy.
• Act as strategic advisor to senior leaders of strategic customers.
• Mentor and coach Strategic Account Management team to improve performance.
• Lead forecasting and growth delivery for the Baxi brand.

Skills

Leadership

Communication skills

Strategic thinking

Account management

Analytical mindset

Willingness to travel

Education

Bachelor's degree in business, marketing, or related field

Job description

Are you a commercially driven leader with experience developing strategic relationships across merchant groups, distribution networks, or the HVAC, building products, construction or wider industrial sectors?

As Head of Strategic Partnerships, you will play a pivotal role in shaping Baxi's growth strategy by leading relationships with our most strategically important partners. Responsible for a team of Strategic Account Managers, you will develop and execute commercial partnership plans that increase market share, accelerate sales growth, and strengthen Baxi's position across both traditional and low-carbon heating solutions.

Working closely with senior leaders within partner organisations, you will act as a trusted advisor, creating long-term trading strategies, negotiating mutually beneficial commercial agreements, and identifying opportunities that deliver sustainable growth for both Baxi and our customers. Internally, you will collaborate across Sales, Marketing, Product Management and Leadership teams to ensure our strategic partnerships support our ambitions as a leading provider of heating and hot water solutions during the transition to net zero.

This is an exciting opportunity for a senior commercial professional who thrives on building executive-level relationships, leading high-performing teams, and delivering measurable business growth through strategic partnerships.

The role will focus on the following key areas:

• Develop and implement a set of trading terms for each Strategic Partner, designed to incentivise and accelerate the growth of the Baxi brand across all relevant product areas. These terms should align with the company's strategic objectives and contribute to building long-term partnerships with key clients as well as demonstrably growing the share of Baxi sales within our partners business.
• Oversee the creation of comprehensive trading plans that support the trading terms and build momentum for the Baxi brand within each of our strategic customers. Collaborate closely with senior leaders of each customer organisation to ensure alignment of trading plans with their business objectives and priorities.
• Be recognised as the strategic advisor to senior leaders of strategic customers, providing insights and recommendations on how to effectively promote and sell Baxi products within their organisations. Foster strong relationships at the executive level to drive mutual growth and success.
• Act as a mentor and coach to develop the skillset of the Strategic Account Management team, fostering a culture of continuous learning and professional growth. Provide guidance and support to team members in areas such as account management best practices, negotiation strategies, and effective communication.
• Serve as the foremost advocate and exponent of commercial awareness, negotiation, planning, forecasting, and the delivery of growth for the Baxi brand. Demonstrate expertise in these areas through exemplary leadership and execution, setting the standard for excellence within the organisation.

The ideal candidate will have the following key skills and qualifications:

• Bachelor's degree in business, marketing, or a related field or significant, demonstrable, proven track record of experience within a similar role
• Great leadership skills, with experience leading and motivating teams to achieve ambitious goals.
• Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively with clients and internal stakeholders.
• Strategic thinker with the ability to develop and execute complex account plans.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results.
• Experience working with Merchant Groups and Distribution partners serving the HVAC industry or similar preferred.
• Willingness to travel as needed

*PLEASE NOTE – Due to the nature of our work this role may require background checks, offers of employment will be dependent on obtaining the relevant level of checks.

About BAXI:

We're leading the energy transition to zero carbon, by offering complete residential and commercial heating and hot water solutions. As one team across the UK and Ireland, and with the backing of our global parent company, BDR Thermea Group, we work together with a collective knowledge and expertise that’s literally centuries in the making. We’re proud of our heritage, manufacturing in the UK since 1866, and we’re experienced in adapting to changing needs.

Whether you're joining us in the field or working at one of our established hub locations you’ll be part of a team that offers opportunities in a historically rich, British manufacturing company focused on sustainable, greener, and cleaner energy solutions.

Our Site locations:

Preston – Home to our Manufacturing since 1866 – Bamber Bridge – PR5 6FN

Warwick – Home to our Commercial Services – Brook House – CV34 4LL

Domestic gas boilers, Commercial gas boilers, Hydrogen boilers, Electric hot water products, Gas fired water heaters for commercial applications, Commercial CHP, Heat pumps, Heat networks, Genuine spare parts, Service and maintenance of gas boilers, Smart controls, Heating solutions for newbuild, Specification support, Design service, Sustainable heating solutions, High efficiency boilers, ASHP, Heating solutions, and plantrooms

Our Approach:

Baxi is an equal opportunities employer, and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.