Head of Social Media

EQT Group; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global investment organization is seeking a Head of Social Media & Content Activation to develop and lead its social media strategy globally. In this dynamic role, you will oversee the content creation and distribution across platforms including LinkedIn and Instagram, and collaborate with various stakeholders to enhance EQT’s presence. The position calls for a strategic thinker with proven experience in social media, strong analytical skills, and the ability to manage multiple projects and teams effectively.

Benefits

Professional growth opportunities

International collaboration

Impactful work environment

Qualifications

• Experience in leading social media strategy for global brands, ideally in financial services.
• Proficiency in analytics to gauge content effectiveness.
• Strong writing and editing ability with attention to brand tone.

Responsibilities

• Develop and lead EQT's global social media strategy.
• Manage EQT's social media channels and oversee content creation.
• Analyze performance data to drive content decisions.

Skills

Social media strategy development

Experience with WeChat

Data analysis

Content creation

Stakeholder management

Community management

Tools

Sprinklr

Social media platforms (LinkedIn, Instagram, YouTube, X)

Job description

Head of Social Media & Content Activation

We’re looking for an experienced and creative Head of Social Media and Content Activation to lead our strategy and channels at EQT. This is an exciting opportunity to build EQT’s social voice globally and grow the systems that will get our content seen – across social, CRM, and other channels.

About the team

You will be part of the Group Brand, Marketing & Corporate Affairs team that plays a central role in shaping EQT’s global reputation. We are responsible for EQT’s brand, marketing, internal and external communications, and public affairs across all markets. As part of this dynamic and collaborative team, you’ll work cross-functionally with senior stakeholders and business lines to tell compelling stories about EQT’s purpose, people and performance.

About the role

As Head of Social Media & Content Activation, you will own and lead EQT’s social media strategy and the broader activation of our global and regional content across all platforms and business lines. In the EQT content team, your job won’t just be to make and post content – it’s to ensure that EQT’s stories travel: social CRM, newsletters, subscriber channels, client engagement and new formats.

You will work with a small in-house team, manage agency partners and work closely with the brand, communications and investment teams. This role reports to the Head of Content and sits within the Brand & Marketing team.

Key responsibilities

Social & Owned Channels

• Develop and lead EQT’s global social media strategy across platforms, ensuring alignment with brand, marketing and corporate affairs priorities.
• Own EQT’s global social media channels (LinkedIn, Instagram, YouTube, X and others), overseeing content planning, creation and publishing. Prior experience managing WeChat channels is important.
• Provide guidance and support to regional and business-line channels as needed.
• Stay on top of emerging formats, platform changes, and best practice to keep EQT content ahead of the curve.

Content Activation & Amplification

• Build and own a multi-channel content distribution framework - ensuring content is activated across social, CRM, newsletters, websites and paid/boosted placements.
• Partner with marketing operations and regional stakeholders to shape content opportunities across investment strategies, portfolio activity, thought leadership and EQT culture.
• Work with our Martech, CR digital and other stakeholder teams to ensure that content workstreams are aligned with the wider digital marketing ecosystem - including AI integrations and data management.
• Drive repurposing strategy: adapt long-form content (ThinQ, reports, videos, interviews) into formats suited for different channels.
• Develop amplification playbooks for key campaigns, announcements and corporate moments.
• Work with paid media where appropriate to boost reach and accelerate performance.

Audience Growth & Engagement

• Develop strategies that grow and retain EQT’s audiences across social and owned channels.
• Employ community management and audience growth strategies to help grow our overall share of voice on key channels – and specifically for our customer target sections.
• Oversee executive profile and thought leadership amplification on key channels. Oversee employee advocacy schemes.

Data, Insights & Governance

• Analyse performance data across social, CRM and owned channels to guide content decisions and demonstrate business impact.
• Create clear reporting frameworks for senior stakeholders.
• Maintain governance, consistency and brand standards across channels.

Leadership

• Lead and develop EQT’s in-house social media team.
• Manage external partners and agencies.
• Work closely with regional marketing, comms, and business-line teams to support local needs and surface global opportunities.
• Ensure all content reflects EQT’s brand voice and inclusive values.

About you

You are a strategic and hands-on operator who understands how modern content travels. You get social, you get CRM, you can build simple systems that scale in a global organisation. You are data-led and able to manage a range of senior stakeholders globally. You are collaborative, curious and comfortable working on projects that need rapid growth.

Desired Skills and Experience

• Proven experience developing and leading social media strategy for a global brand, preferably in financial services, professional services or related industries.
• Deep knowledge of LinkedIn and Instagram as primary platforms; understanding of content approaches across YouTube, X and emerging platforms. WeChat experience is essential. Experience with CRM and lifecycle messaging tools including Sprinklr is essential.
• Proven ability to build multi-channel content activation strategies - not just social posting calendars.
• Strong writing and editing skills, with a keen eye for brand tone and voice.
• Experience managing agencies and leading cross-functional teams.
• Ability to use insights and analytics to shape strategy and demonstrate impact.
• Skilled in stakeholder management, with the ability to navigate a complex organization.

Nice to have:

• Experience leading social in a listed company context.
• Background in communications, journalism or marketing.
• Familiarity with employee advocacy and executive profiling on social.

What we offer

At EQT, you’ll join a purpose-driven organization with an entrepreneurial spirit and global reach. You’ll work in a fast-paced, high-impact environment where your ideas and contributions will help shape EQT’s voice on the global stage. We offer professional growth, international collaboration, and the opportunity to make a lasting impact on how we engage with the world.

Inclusion at EQT

Our vision for EQT employees is to build high performing & engaged teams. Our competitive edge comes from fostering an environment where every individual feels valued, empowered, and motivated to drive business impact. Our commitment to inclusion is not just about fairness; we understand and believe that being a great place to work drives the best performance. At EQT, inclusion is a business imperative and it’s embedded into our talent strategy, decision-making, and culture to ensure that every individual and team operates at their full potential. By doing so, we unlock better collaboration, stronger innovation, and superior investment outcomes.

About EQT

EQT is a purpose-driven global investment organization focused on active ownership strategies. With a Nordic heritage and a global mindset, EQT has a track record of almost three decades of developing companies across multiple geographies, sectors and strategies. EQT has investment strategies covering all phases of a business’ development, from start-up to maturity. EQT has EUR 269 billion in total assets under management (EUR 136 billion in fee-generating assets under management), within two business segments – Private Capital and Real Assets.

With its roots in the Wallenberg family’s entrepreneurial mindset and philosophy of long‑term ownership, EQT is guided by a set of strong values and a distinct corporate culture. EQT manages and advises funds and vehicles that invest across the world with the mission to future‑proof companies, generate attractive returns and make a positive impact with everything EQT does. EQT has offices in more than 25 countries across Europe, Asia and the Americas and has more than 1,900 employees.

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