Head of Social & Content - LOOKFANTASTIC

THG; City of Westminster; On-site; GBP 55,000 - 75,000; Full time

Job summary

A global ecommerce leader based in the UK is seeking a skilled professional to oversee their social and content strategy. You will manage content across various platforms, ensuring consistency and innovation. Your role will require tracking performance metrics and building a high-performing team while aligning with business goals. This position offers a dynamic work environment and a comprehensive benefits package.

Benefits

Access bespoke development programmes

25 days annual leave plus bank holidays

On-site gym

Up to 50% staff discount on THG brands

Refer a friend bonus

Qualifications

• Proven experience in social media and content strategy.
• Ability to manage and inspire teams.
• Strong analytical skills to assess performance metrics.
• Experience in commercial impact through content.

Responsibilities

• Own the global social and content strategy.
• Manage the content calendar aligned with campaigns.
• Track KPIs to measure social performance.
• Lead a high-performing team in content creation.

Skills

Social media strategy

Content development

Performance marketing

Team leadership

Innovation in commerce

Job description

Strategy & Vision

• Own the global social & content strategy, ensuring consistency of tone, aesthetic, and positioning across all touchpoints.
• Oversee LF's content ecosystem transformation, reimagining editorial, video, user-generated content, creator partnerships & potential 3rd party tech integration into a connected platform.
• Champion innovation in social commerce (TikTok Shop, Instagram Shop, emerging platforms) as growth drivers.

Content Leadership

• Develop and manage the always-on content calendar, aligned to trading cycles, campaigns, and brand priorities.
• Partner with Creative Director to ensure content delivers on brand guidelines and elevates LF's elevated & consistent positioning and across all touchpoints.
• Build formats across short-form video, live commerce, editorial features, and community content.

Performance & Commercial Impact

• Establish and track KPIs across reach, engagement, community growth, EMV, and attributable sales.
• Translate insights into optimisation and innovation.
• Partner with Performance Marketing to ensure content drives full-funnel impact (awareness conversion).

Leadership & Team Development

• Build, inspire, and manage a high-performing social and content team.
• Foster collaboration with Brand, PR & Talent, Ecommerce, and Creative.
• Role model LF's values and embed a culture of agility and creativity.

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster. What are you waiting for?

Benefits

Use the following benefit categories:

• Company & Career Development:
  • Access bespoke development programmes that have been designed and developed by our in-house L&D team.
  • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
• Leave & Flexibility:
  • 25 days annual leave plus bank holidays.
  • Don't want to work on your birthday? We don't either! Enjoy your day off on us!
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12-months.
• Wellbeing:
  • Access face-to-face and virtual appointments with our in-house GP.
  • Access our in-house CBT therapist.
  • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
  • State-of-the-art on-site gym.
  • Access to our on-site physio.
• Perks:
  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Subsidised bus pass from Manchester City Centre to our ICON office.
  • Up to 50% staff discount on THG brands.
  • On-site staff shop.
  • Access to on-site barber.
  • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
  • Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.