Head of Social & Community

Butternut Box; City of Westminster; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading pet food company seeks a Head of Social and Community to define and implement social media strategies that enhance community engagement. You will lead a team to create and deliver compelling content across platforms, ensuring brand relevance and audience connection. The ideal candidate has significant experience in social strategy and creative production. This position is based in the UK with a hybrid working model.

Benefits

25 days holiday plus 8 bank holidays

5 paid 'paws' days per year

£500 personal learning & development budget

Employee discount

Enhanced parental leave

Pension with NEST

Private Medical Insurance

Private Dental Insurance

Discounted gym access

Qualifications

• Proven track record in managing and scaling social brand channels.
• Significant experience in developing full funnel creative strategies.
• Natural communicator, confident in influencing stakeholders.
• Creative thinker with original social ideas.
• Strong ability to build and lead a social team.

Responsibilities

• Define and own the UK and global social strategy.
• Lead performance-driven content delivery across channels.
• Establish a culture of reporting effectiveness.
• Champion community-first storytelling and brand love.

Skills

Social media strategy

Team leadership

Content creation

Stakeholder communication

Job description

The Head of Social and Community will be responsible for defining, evolving and implementing Butternut's social media and community vision, delivering a world-class strategy across our established and emerging channels. This will include driving creative content and production across our paid and organic channels, and levelling up our community strategy as more pet parents turn to Fresh dog food. Butternut is growing rapidly across Europe, so in addition to leading the day-to-day implementation in the UK, you'll also work with our regional teams on local social strategies as their markets mature. You'll be leading a fantastic team of video editors and social media managers. As our Head of Social you will own the vision, strategy and execution of our social presence, turning Butternut into the world's most iconic dog brand across all digital communities.

Responsibilities

Social Strategy and Vision

• Define and own the UK and global social strategy. Architect a comprehensive social vision for current and emerging platforms (Instagram, TikTok, YouTube, Threads, Facebook and Reddit etc.) ensuring every interaction strengthens brand love, relevance and engagement.
• Act as the social authority within Butternut. Act as a respected, informed thought leader across our teams, educating stakeholders on the evolving social landscape. Champion new platforms and ideas that deliver measurable business KPIs across reach, engagement, conversation and conversion.

Performance Growth and Amplification

• Lead performance-driven content delivery. Direct the social team in the creation, execution and scaling of paid and organic content. Collaborate closely with growth and performance managers to define, create, and amplify compelling upper-funnel brand content that fuels customer acquisition and conversion across our core segments.
• Establish a culture of reporting effectiveness. Oversee all channel reporting, performance analytics and tooling. Provide regular and rigorous insights on channel health and performance to inform the strategy, ensuring a culture of data-backed decision making across all social KPIs.

Community and Brand Love

• Champion community first storytelling. Establish a deep, continuous feedback loop with our audience. Integrate real, actionable audience insights into creative development, campaign planning and brand storytelling that grows and energises our follower base, turning advocates into Butternut superfans. Help demonstrate and prove the commercial impact of the social and community activity and investment.
• Ensure our interactions and campaigns strengthen brand love and relevance, leveraging social media to build emotional connection with our customers, fans, and wider audiences.

Interview Process

In person values interview (2 hours): In person interviews in our office in White City where you will meet with key stakeholders. You will be asked a blend of competency questions, values based questions and getting to know you personally.

Qualifications

• Proven track record in managing and scaling social brand channels within a fast-paced, high-growth environment (DTC and consumer brands an additional bonus).
• Significant experience in developing full funnel creative, including paid and organic content strategy and leading creative production both in-house and with agencies.
• Natural communicator, confident in influencing stakeholders and leadership across multiple markets.
• A creative thinker who enjoys coming up with original, highly shareable social ideas.
• Strong ability to build, mentor, and lead the social team, driving alignment with company objectives and fostering a happy, high-performing culture.

Working Hours and Location

This team works 3 days per week from our West London office (Monday, Wednesday and Thursday) and 2 days from home. This is non negotiable, so please only apply if you're within a reasonable commute of London.

We reserve the right to close the position if we receive a lot of applications. We're a small recruitment team so do bear with us - we aim to respond to all applicants personally.

We are unable to offer visa sponsorship for this role.

We are not looking for recruitment agency support for this role.

Benefits

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service.
• 5 paid "paws" days per year to support learning and/or wellbeing.
• £500 personal learning & development budget.
• Butternut Box employee discount.
• Enhanced parental leave (52 weeks' maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave).
• Best office ever.
• Cycle to work scheme.
• Pension with NEST.
• Private Medical Insurance with Axa.
• Private Dental Insurance with Bupa.
• Time off for fertility treatments and pregnancy loss.
• Paid sabbaticals for squad members with 5 or more years at Butternut.
• Discounted gym access through MyGymDiscounts.
• Lots of office dogs (Chief, Basil, Jammy, Peggy, Pip, Winnie and many more….)

Additional Information

Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That's why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. #LI-Hybrid

Butternut is a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment. Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We've come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.