Head of Shopper Marketing & E-Commerce

Fox's Burton's Companies (FBC) UK; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

FBC UK is seeking a commercially driven Head of Shopper Marketing & E‑Commerce to lead shopper activation strategies across all channels. You will drive category growth, increase brand visibility at point of purchase, and accelerate e-commerce performance for our biscuit portfolio, while tracking ROAS.

The role requires a deep FMCG shopper marketing background, strong digital commerce capabilities, and collaboration with Sales, Brand Marketing, Category Management, and Retail Customers to create

Qualifications

• 8–12+ years’ experience in Shopper Marketing, Trade Marketing, Category Management.
• E-Commerce experience within FMCG and omnichannel retailers.
• Strong commercial acumen and data-driven decision making.

Responsibilities

• Develop and lead the annual shopper marketing strategy aligned with objectives.
• Drive in-store campaigns, promotions, and POS initiatives with retail partners.
• Own and grow online sales and retailer media investments.
• Lead cross-functional collaboration with Sales, Brand Marketing, and Retail Customers.

Skills

Shopper Marketing

E-Commerce

Category Management

Digital Marketing

Data Analysis

Job description

FBC UK is seeking a commercially driven Head of Shopper Marketing & E‑Commerce to lead shopper activation strategies across all channels. You will drive category growth, increase brand visibility at point of purchase, and accelerate e-commerce performance for our biscuit portfolio, while tracking ROAS.

The role requires a deep FMCG shopper marketing background, strong digital commerce capabilities, and collaboration with Sales, Brand Marketing, Category Management, and Retail Customers to create