Head of SEO & Content

Yolk Recruitment Ltd; City Of London; On-site; GBP 60,000 - 70,000; Full time

Job summary

A leading recruitment agency is seeking a Head of SEO & Content to manage an extensive growth function in London. You'll lead teams both in the UK and overseas, driving their SEO strategies and content effectiveness. This role requires technical SEO experience and the ability to work collaboratively with different teams to deliver high-impact campaigns. The position offers a competitive salary and numerous benefits including generous holidays and personal development opportunities.

Benefits

Free Breakfast

Employee Assistance Programme

Discounted wellbeing classes/membership

Active company social life

Team sports involvement

Involvement in CSR initiatives

Savings on cycling, cars, and tech purchases

Qualifications

• Experience leading SEO and Content teams.
• Full understanding of the content production lifecycle.
• Experience working with cross-functional teams.

Responsibilities

• Manage a large SEO and content function.
• Lead both UK and overseas teams.
• Deliver performance-driving content campaigns on time and on budget.

Skills

Technical SEO audits

Keyword research & mapping

Crawl optimisation

SERP features optimisation

Website migration

Page speed optimisation

Rank tracking

Building SEO reports

Schema mark-up (incl JSON-LD)

Knowledge of HTML, CSS, JS

Tools

Screaming Frog

Google Search Console

Google Analytics

Data Studio

Google Tag Manager

Job description

Head of SEO & Content - Up to £70,000 per annum - LONDON - Award Winning Agency

Yolk Recruitment are recruiting for a Head of SEO & Content to join our top client in London to manage a huge, growth function within their business. You will be leading both a UK and overseas team, bolstered by two Directors that will support you in the position.

Technical SEO Experience Required

• Full technical audits with prioritised actions
• Keyword research & mapping
• Crawl optimisation
• SERP features optimisation
• Experience migrating a website
• Page speed optimisation
• Rank tracking
• Building SEO reports
• Schema mark-up (incl JSON-LD)
• Good working knowledge of crawling tools, including Screaming Frog or any cloud-based programs
• Knowledge of HTML, CSS, JS
• Experience working on off-site SEO campaigns
• Backlink auditing
• Link reclamation

Experience using

• Screaming Frog
• GSC
• GA or Omniture
• Excel, PPT, Word, Google Sheets etc.
• Data Studio (or similar)
• Google Tag Manager

Content Skills & Experience

• Full understanding of the Content ideation process, production cycle, outreach / PR, assessment and asset lifecycle
• Experience of working with relevant teams including insights, design, development, copywriting and PR
• Experience working with clients and SEO teams to generate cohesive briefs and strategies for Content projects
• Experience of managing multiple workstreams to deliver performance-driving Content campaigns on time and on budget
• Experience with all relevant tools to assist with planning, execution and analysis of Content campaigns, including
• Project management tools (trello / monday / etc.)
• Media list creation & outreach tools
• KPI setting & tracking;
• Coverage tracking / Number of links
• Overall site visibility
• Specific rankings
• Traffic to the site or landing page

Leads generation

Holidays

25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; plus an additional 10 days ‘work from anywhere in the world’

Benefits

• Free Breakfast
• Employee Assistance Programme
• Discounted wellbeing classes / membership
• Active company social life organised by a staff committee
• Team sports such as softball, netball, bowling
• Opportunity for involvement in CSR and charity initiatives
• Cycle, electric car and tech purchase savings

Personal Development

• Bi-Annual appraisals
• Company mentor scheme

Training

• supplier sessions (e.g. Google) and industry bodies (e.g. IAB)
• External trainers
• Opportunities to learn about other digital disciplines