Head of Sales - US

Form3; Greater London; Remote; GBP 113,000 - 152,000; Full time

Job summary

A leading payments technology company is seeking a SaaS Sales Leader to drive commercial growth across North America. This role involves leading a high-performing team, building strategic partnerships, and implementing scalable sales processes. The ideal candidate should have over 10 years of experience in complex sales with financial institutions and a strong background in SaaS sales leadership. This position is based in the United Kingdom, with applications accepted from specific US states.

Qualifications

• 10+ years’ experience leading SaaS sales cycles.
• Track record of delivering ARR growth.
• Experience with regulated enterprises and complex sales.

Responsibilities

• Lead commercial expansion and sales team growth.
• Build relationships with financial institutions.
• Design scalable SaaS sales processes.

Skills

SaaS Sales Leadership

Account Planning

Motivation and Coaching

Fluency in MEDDIC

Cloud Infrastructure Knowledge

Strong Relationship Building

Job description

THE ROLE 📝

Reporting directly to our Chief Revenue Officer, you will lead Form3’s commercial expansion across North America as we continue our mission to become the world’s leading provider of mission-critical payments infrastructure. You will be responsible for introducing Form3’s platform to leading Financial Institutions, Banks and FinTechs across the US, driving Annual Recurring Revenue (ARR) growth through new customer acquisition and expansion opportunities.

You will lead a high-performing team of Account Executives focused on building pipeline, converting qualified opportunities and delivering sustainable ARR growth :

• Motivate, coach and scale a high-performing SaaS sales team to drive customer acquisition and ARR growth across the US.
• Build and manage strategic relationships with Banks, Financial Institutions and FinTechs to position Form3 as a trusted infrastructure and technology partner.
• Lead Executive-level sales conversations with C-suite decision-makers, collaborating closely with Product, Engineering and Marketing to align customer needs with Form3’s platform capabilities.
• Design and implement scalable SaaS sales processes, forecasting methodologies, sales disciplines (e.g. MEDDIC) and performance metrics to ensure consistent and predictable ARR growth.
• Partner with Marketing, Partnerships and Business Development to define and execute go-to-market strategies, improve pipeline velocity and strengthen Form3’s position in the US payments ecosystem.
• Apply rigorous account planning, market mapping and proposal development processes to support complex enterprise sales cycles.
• Cultivate large, strategic partnerships that support long-term commercial success and strengthen Form3’s footprint across multiple verticals.

WE’RE LOOKING FOR 🔍

We are looking for an entrepreneurial, data-driven and inspiring SaaS Sales Leader to spearhead Form3’s commercial growth across North America. You will be passionate about building high-performing teams, driving enterprise-scale success and shaping how the world’s leading banks and FinTechs move money.

Essential :

• 10+ years’ experience leading complex, high-value SaaS sales cycles with Financial Institutions, Banks or FinTechs.
• A track record of building and leading exceptional SaaS sales teams, scaling performance, developing talent and consistently delivering ARR growth.
• Fluency in structured sales disciplines (e.g. MEDDIC), account planning and forecasting with precision.
• Experience selling into large, regulated enterprises with long, strategic deal cycles, with the confidence to lead Executive-level conversations with C-suite stakeholders.
• A strong grasp of cloud infrastructure, APIs and emerging technologies (such as AI). enabling you to position Form3’s platform as a trusted, scalable solution.
• Proven ability to develop and nurture long-term, strategic relationships that drive value for both customers and the business.

Desirable :

• Experience scaling commercial operations in a high-growth start-up or scale-up environment.
• Deep understanding of the US financial ecosystem and payments infrastructure, including FedNow, Fedwire, TCH RTP and ACH.

INTERVIEW PROCESS ✍️

• Stage 1 : Screening Call with Talent Team
• Stage 2 : Interview with CRO
• Stage 3 : Presentation Interview with US Team
• Stage 4 : Leadership Capability Interview with People Team
• Stage 5 : Executive interview with our CEO

We always aim to stick to the above process, however there may be occasions when an additional interview stage is needed for us to be sure we’re hiring the right person!

HIRING LOCATIONS 📍

We are currently accepting applications from these US states: Connecticut, New York, New Jersey and North Carolina.

ABOUT FORM3 💭

Revolutionising the world of payments with our cutting-edge technology and innovative solutions. For more information about life at Form3 check out the following pages :

• What we do
• Life at Form3
• Benefits
• Flexa-verified employer
• Podcasts

OUR DEI&B COMMITMENT

We hire talented people from a variety of backgrounds and experiences and are committed to a work environment based on diversity, open-mindedness and curiosity. We’re united by our company values (we even created them together!) and we celebrate our unique differences.

Our employee lifecycle processes are designed to embrace equal opportunity and prevent discrimination against our people regardless of personal characteristics. It is our strong belief that the more inclusive and belonging we are as a business, the better our work will be.

As an inclusive employer, we guarantee to interview all neurodiverse and physically disabled applicants who meet the minimum criteria for this role. We also encourage candidates to notify us of any reasonable adjustments that may be required during the recruitment process. This includes providing job adverts in alternative, accessible formats or adjustments required at interview stage.

If you consider yourself to be neurodiverse or physically disabled under the UN definition of disability and would like to be considered under this scheme and / or require any reasonable adjustments please let us know by sending an email to [e-mail] clearly stating your consent for us to process this data.

For more information please refer to our Recruitment Data Policy.