Head of Sales UK

Prima; City Of London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A dynamic insurance firm in London is seeking a Head of Sales to lead its ambitious growth plans. This role involves managing performance and key relationships to drive profitable growth. The ideal candidate will have P&L responsibility and a strategic background, enabling them to effectively collaborate across functions. A hybrid working model is offered, alongside a culture that values learning and well-being.

Benefits

Private healthcare

Gym discounts

Wellbeing programs

Work from anywhere for up to 30 days

Qualifications

• Proven managerial experience with direct P&L responsibility.
• Experience in a top-tier management consultancy or equivalent strategic role.
• Strong understanding across Pricing & Underwriting, Product, and IT Engineering.
• Data-driven approach to identifying commercial opportunities.
• Ability to operate with great autonomy.

Responsibilities

• Drive profitability and ensure a great customer experience.
• Establish an influential presence with management.
• Maximise Customer Lifetime Value (LTV).
• Grow relationships with strategic partners.
• Drive cross-functional alignment for online product needs.

Skills

P&L responsibility

Strategic thinking

Cross-Functional collaboration

Data-driven decision making

Autonomy

Job description

Are you looking for a new challenge? Fancy helping us shape the future of motor insurance? Prima could be the place for you.

Since 2015, we’ve been using our love of data and tech to rethink motor insurance and bring drivers a great experience at a great price. Our story began in Italy, where we’ve quickly become the number one online motor insurance provider. In fact, we’re trusted by over 4 million drivers. And now we’re expanding to help millions more drivers in the UK and Spain.

To help fuel that growth, we need a Head of Sales to join our Management team in the UK and play a crucial role in our ambitious growth plans.

Reporting directly to the UK Country Manager, the new Head of Sales will be responsible for the performance of our ancillary products and of our pay-monthly proposition, as well as manage relationships with our main distribution partners.

You’ll combine strategic thinking with highly effective execution to select and implement initiatives to bring the most value to Prima and our customers.

You’ll work closely with our UK Head of Pricing & Underwriting, our Product and Technology teams, other functions and key external partners to improve existing products and launch new ones.

Excited to make an impact? Here are the details

What you’ll do

• Drive Profitable Growth: Take ownership of strategic business KPIs and grow our business profitably, while ensuring an outstanding customer experience. Transform ideas into action at speed with our “we make it happen” culture.
• Deliver Impact through Senior Leadership: Establish a critical, influential presence working directly with Prima’s management and key decision-makers across Business, Finance, Product, and IT Engineering.
• Maximise Customer Lifetime Value (LTV): Design and execute strategies focused on maximising the LTV of the online customer base.
• Manage key partners: Leverage and grow relationships with strategic partners (e.g., price comparison websites), securing strong commercial terms and exploring new opportunities.
• Direct Product Evolution: Identify and define both current and future online product needs, then drive cross-functional alignment with stakeholders to design, architect, and launch these market-defining products.

What we’re looking for

• P&L and Commercial Leadership: Proven managerial experience with direct P&L responsibility, demonstrating a clear focus on driving profitable growth and commercial performance.
• Strategic Background: Experience in a top-tier management consultancy firm or equivalent in-house strategic role is highly valued, demonstrating world-class business acumen and structured problem‑solving skills.
• Cross‑Functional Business Acumen: A solid understanding of the strategic and execution "logic" across Pricing & Underwriting, Product, and IT Engineering, enabling effective cross‑functional collaboration and senior‑level decision‑making.
• Data‑Driven and Analytical Mindset: A deeply data-driven approach to identifying commercial opportunities, diagnosing performance issues and prioritisation of work.
• Autonomy and Entrepreneurial Drive: The ability to operate with great autonomy, owning complex problems end‑to‑end, and exhibiting a strong entrepreneurial approach to driving business growth and innovation.

Nice to have

• Experience in regulated industries, particularly Finance or Insurance and / or in direct to consumer businesses
• Track record of working with Product and Technology teams.

Why you’ll love it

🤸 Work Your Way: Enjoy hybrid working, with a mix of home and office days. Plus, for up to 30 days per year, work from anywhere.

🏁 Grow with us: We may move fast at Prima, but we move together. Get access to learning resources, mentorship and a growth plan tailored to you.

🌈 Thrive and perform: Your best work begins when you feel your best. Enjoy private healthcare, gym discounts, wellbeing programs and mental health support.

Think you’re a match? Apply now.

At Prima, we celebrate uniqueness. If you don’t meet every requirement but are passionate about this role, we still want to hear from you. Innovation thrives on diverse perspectives.

Prima is proud to be an equal opportunity employer. Need accommodations during the process? Email us at [e-mail]. Let’s build the future of insurance, together.