Head of Sales, UGG (UK & IRL

Deckers; City of Westminster; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading global brand is seeking a Head of Sales for the UGG brand in the UK & Ireland. This role involves strategic planning, managing sales teams, and building strong relationships with key partners. The ideal candidate should have substantial sales management experience in the footwear or fashion industries. The position supports a hybrid working arrangement and promotes personal and professional development through various programs and benefits.

Benefits

Competitive Pay and Bonuses

Generous Holidays

Extras, discounts, perks & volunteering opportunities

Growth and Development opportunities

Hybrid & Flexible Working Environment

Qualifications

• Strong National Sales / Marketing Experience.
• Proven substantial sales management experience.
• Footwear / Fashion / Beauty experience is highly beneficial.

Responsibilities

• Set the strategic plan for sales and manage achievement.
• Develop and control sales in line with brand guidelines.
• Oversee execution of seasonal product forecasts.

Skills

Team player

Excellent communication

Strong negotiation

Understanding of local market

Passionate about the industry

Job description

Head of Sales, UGG (UK & IRL)

Remote type: Hybrid | Locations: London, England | Time type: Full time | Posted Today | Requisition ID: 19423

About Deckers Brands

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Our Values

COME AS YOU ARE. We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

Role Overview

As the Head of Sales, you are responsible for the long‑term strategic growth of the UGG brand within the UK & Ireland. You will develop and maintain strong relationships with Senior Business Partners and Buying Directors of Non‑Strategic Accounts within the country market and successfully lead, coach, and manage the country's sales team. You will manage across the EMEA business and Global teams in the US, requiring good interpersonal skills to navigate a complex organizational matrix, strong negotiating skills, and a high level of patience and professionalism.

Key Responsibilities

• Set the strategic plan for the market and manage the achievement of the overall sales plan and key business goals across the brand and the market
• Develop and control the sales in the country in line with the brand building guidelines
• Oversee the execution and preparation of the seasonal product forecasts for all accounts
• Develop the profitability of the business with all accounts, manage and collate sales information through to the Head of Wholesale EMEA
• Partner with the Marketing Manager to ensure strategic marketing requirements are executed, including key priorities being focused and executed on time and in plan
• Accountable for all forward order and in‑season business, in line with season targets and delivered via close appreciation of sell‑through and inventory holding
• Develop and maintain productive, effective, and professional relationships with peers, superiors, auditors, and others
• Represent the company in a positive and supportive manner at all times
• In collaboration with HR, ensure that talent is developed within the sales team creating positive succession planning

Who You Are

• A team player, who thrives working in a cross‑functional collaborative environment
• Excellent communicator and strong negotiator
• Understanding of local market consumers, cultural environment, and commercial needs
• Passionate about the industry

Preferred Experience

• Strong National Sales / Marketing Experience
• Proven substantial sales management experience
• Footwear / Fashion / Beauty experience is highly beneficial
• Excellent understanding of fashion culture
• Proven track record in brand management and successful sales development
• Ability to balance long‑term strategic planning with day‑to‑day execution
• Ability to navigate a global organization and collaborate across multiple functions
• Willingness to travel within the local market

Benefits

• Competitive Pay and Bonuses
• Generous Holidays + Bank Holidays & time away from work
• Extras, discounts, perks & volunteering opportunities
• Growth and Development – extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Diversity & Inclusion

Equal Employment Opportunity. Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.