Head of Sales Sports & Stadia

Sodexo; Wideopen; On-site; GBP 56,000; Full time

Job summary

A leading hospitality management company is seeking a Head of Sales – Sports & Stadia to drive sales strategy and manage high-performance teams across UK venues. This role involves building key MICE accounts, coaching sales teams, and representing the brand at industry events. Ideal candidates have senior leadership experience in MICE or hospitality, excellent relationship management skills, and are CRM-savvy. Competitive compensation package with significant benefits included.

Benefits

Mental health and wellbeing support platform

Employee Assistance Programme

24/7 virtual GP service

Exclusive discounts through Sodexo Discounts Scheme

Membership in Pension Plan

Learning and development opportunities

Qualifications

• Proven experience in MICE, hospitality, or sports venues leadership.
• Strong UK conference-agency background.
• Track record of revenue growth delivery.
• Strong People management skills.
• Confident communicator with great engagement skills.

Responsibilities

• Drive national sales performance and pipeline growth.
• Build and nurture strategic MICE accounts.
• Coach venue-based sales teams.
• Represent Sodexo Live! at events.
• Inspire a team of BDMs.

Skills

Senior sales leadership in MICE

Relationship management

Strategic thinking

Coaching skills

CRM-savvy (Salesforce, Tyhnk)

Tools

Salesforce

Tyhnk

Job description

Job Introduction

Are you a dynamic sales leader with a passion for sport, events, and hospitality? Do you thrive in high-performance environments and love driving growth across iconic venues?

Job Description

• Job Title: Head of Sales – Sports & Stadia
• Location: UK Wide
• Up to £56,000 plus 15% sales Commission Scheme, £5,000 car allowance / Car and £1,300 Flexible benefit funds
• 25 days annual leave plus public Holidays
• 40hrs / Working 5 days over 7

Sodexo Live! is seeking a visionary Head of Sales – Sports & Stadia to lead our proactive sales strategy across our prestigious UK stadia and racecourse venues, owning £14m in revenue. This is a unique opportunity to shape the future of venue sales in the MICE sector, working with some of the most exciting locations in the country.

What Success Looks Like In This Role

• Conversion up, quarter on quarter
• Accurate forecasts and a well-aged pipeline with clear stage progression
• New key accounts opened each quarter (agency & corporate)
• Venue recovery plans delivering on milestones and margin
• A motivated, accountable team hitting monthly targets

What You’ll Be Doing

• Sales Leadership & Strategy: Drive national sales performance, pipeline growth, and margin improvement.
• Account Management: Build and nurture strategic MICE accounts, ensuring seamless delivery and long-term partnerships.
• Venue Sales Support: Coach and empower venue-based sales teams to exceed targets and deliver exceptional results.
• Market Engagement: Represent Sodexo Live! at industry events, exhibitions, and client meetings to elevate our brand.
• People Management: Lead and inspire a team of BDMs, fostering a culture of excellence and accountability.
• Sales Tools & Reporting: Leverage Salesforce and Tyhnk to track performance, forecast growth, and maintain data integrity.

What We’re Looking For

• Proven senior sales leadership experience in MICE, hospitality, or sports venues.
• Strong UK conference-agency background with proven wins and relationships across leading MICE agencies.
• Strategic thinker with a track record of delivering revenue growth.
• Inspirational leader with strong people management and coaching skills.
• Commercially astute, highly organised, and results driven.
• Confident communicator with excellent stakeholder engagement.
• CRM-savvy (Salesforce, Tyhnk) and analytical with a focus on continuous improvement.
• Driving licence preferred (this role involves significant UK travel, some overnights and occasional weekends for client hosting).

Why Join Us?

At Sodexo Live!, we don’t just sell venues—we create unforgettable experiences. You’ll be part of a passionate team, working with world-class locations, and have the autonomy to shape strategy, drive innovation, and make a real impact.

Additional Perks & Benefits

• Unlimited access to an online mental health and wellbeing support platform.
• An Employee Assistance Programme for legal, financial, and personal support.
• 24/7 access to a virtual GP service.
• Exclusive discounts for you, your family, and friends through the Sodexo Discounts Scheme.
• Membership in Pension Plan to help you save for your future.
• Learning and development opportunities to enhance your career growth.

Ready to lead the charge in sports and stadia sales?

Apply now and be part of something extraordinary.

Attached documents

• UK Rewards and Benefits Guide.pdf
• Head of Sales - Sports Stadia.docx