Head of Sales - Sports & Stadia

Sodexo; Wendy; On-site; GBP 47,000 - 56,000; Full time

Job summary

A leading hospitality services company in the UK is seeking a Head of Sales – Sports & Stadia to lead the sales strategy across UK venues. This role requires proven leadership in MICE sales, a focus on revenue growth, and strong people management. The compensation includes a salary of up to £56,000 plus commission and various benefits. Ideal candidates are dynamic leaders passionate about sports and events.

Benefits

£5,000 car allowance

25 days annual leave

Employee Assistance Programme

Virtual GP service

Qualifications

• Proven senior sales leadership experience in MICE, hospitality or sports venues.
• Strong UK conference-agency background with proven wins.
• Inspirational leader with strong people-management and coaching skills.

Responsibilities

• Drive national sales performance and pipeline growth.
• Build and nurture strategic MICE accounts.
• Coach and empower venue-based sales teams.

Skills

Sales leadership

Stakeholder engagement

Strategic thinking

People management

CRM-savvy

Tools

Salesforce

Tyhnk

Job description

Sodexo Live! is seeking a visionary Head of Sales – Sports & Stadia to lead our proactive sales strategy across our prestigious UK stadia and racecourse venues, owning £14m in revenue. This is a unique opportunity to shape the future of venue sales in the MICE sector, working with some of the most exciting locations in the country.

Responsibilities

• Accurate forecasts and a well-aged pipeline with clear stage progression
• New key accounts opened each quarter (agency & corporate)
• Venue recovery plans delivering on milestones and margin
• A motivated, accountable team hitting monthly targets
• Sales Leadership & Strategy: Drive national sales performance, pipeline growth, and margin improvement
• Account Management: Build and nurture strategic MICE accounts, ensuring seamless delivery and long-term partnerships
• Venue Sales Support: Coach and empower venue-based sales teams to exceed targets and deliver exceptional results
• Market Engagement: Represent Sodexo Live! at industry events, exhibitions, and client meetings to elevate our brand
• People Management: Lead and inspire a team of BDMs, fostering a culture of excellence and accountability
• Sales Tools & Reporting: Leverage Salesforce and Tyhnk to track performance, forecast growth and maintain data integrity

Qualifications

• Proven senior sales leadership experience in MICE, hospitality, or sports venues
• Strong UK conference‑agency background with proven wins and relationships across leading MICE agencies
• Strategic thinker with a track record of delivering revenue growth
• Inspirational leader with strong people‑management and coaching skills
• Commercially astute, highly organised and results‑driven
• Confident communicator with excellent stakeholder engagement
• CRM‑savvy (Salesforce, Tyhnk) and analytical with a focus on continuous improvement
• Driving licence preferred (this role involves significant UK travel, some overnights and occasional weekends for client hosting)

Compensation & Benefits

• Salary up to £56,000 per annum plus 15% sales commission scheme
• £5,000 car allowance / car benefit and £1,300 flexible benefit funds
• 25 days annual leave plus public holidays
• 40‑hour working week, 5 days over 7
• Unlimited access to an online mental health and wellbeing support platform
• Employee Assistance Programme for legal, financial and personal support
• 24/7 access to a virtual GP service
• Exclusive discounts for you, your family and friends through the Sodexo Discounts Scheme
• Membership in the pension plan to help you save for your future
• Learning and development opportunities to enhance your career growth, salary up to £56,000 per annum plus bonus and Sodexo benefits

Are you a dynamic sales leader with a passion for sport, events and hospitality? Do you thrive in high‑performance environments and love driving growth across iconic venues? At Sodexo Live! we don’t just sell venues – we create unforgettable experiences. You’ll be part of a passionate team, working with world‑class locations, and have the autonomy to shape strategy, drive innovation and make a real impact.