Head of Sales, EMEA - Verafin FRAML

Nasdaq; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading financial services firm is seeking an experienced Sales Leader to drive international expansion and lead a high-performing sales team in London. You'll be responsible for developing go-to-market strategies, ensuring alignment with product strategy, and driving revenue growth. Candidates must have a strong background in strategic selling within European financial markets, with a passion for coaching and developing talent in an inclusive culture. This full-time role offers a hybrid work environment and a comprehensive benefits package.

Benefits

Competitive base salary

Annual bonus

Health insurance

Paid time off to volunteer

Unlimited access to e-learning platforms

Qualifications

• Extensive experience in strategic selling within European financial markets.
• Passion for coaching and building high-performance cultures.
• Experience launching products in new markets is an asset.

Responsibilities

• Lead and scale a high-performing sales team for SMBs.
• Develop and implement sales strategies aligned with product vision.
• Own revenue targets and drive pipeline growth.

Skills

Strategic selling in European financial markets

Understanding of SMB financial services landscape

Coaching and developing talent

Job description

Are you a strategic sales leader with a passion for building high‑performing teams and driving growth in international markets?

We’re looking for an entrepreneurial Sales Leader to join our team and lead our international Expansion! You should be passionate about delivering Verafin’s Fraud and AML (FRAML) solutions to financial institutions with less than $50B in AUM.

In this role, you’ll lead a dynamic sales team, develop go‑to‑market strategies, and collaborate cross‑functionally to expand our footprint across international jurisdictions. You’ll be responsible for revenue generation, pipeline development, and ensuring our sales efforts align with product strategy and customer needs.

What You’ll Do

• Partner with the Head of Product Strategy for the product area to ensure sales efforts align with product direction and business goals
• Build, lead and scale a high‑performing sales team serving SMB financial institutions across new jurisdictions
• Own and deliver on opportunities in the sales queue while we establish ourselves in the market and ahead of scaling the team
• Develop and implement regional sales strategies aligned with product vision and market opportunity
• Own revenue targets and drive pipeline growth in partnership with Marketing and Product teams
• Participate in strategic customer and prospect engagements, including calls and onsite meetings, to represent the product vision and capture market insights
• Evangelize the product at industry events, partner forums, and customer briefings
• Collaborate with Product Marketing to evolve messaging and positioning based on field takeaways and industry trends
• Represent the voice of the customer, providing feedback to influence product roadmap and innovation
• Coach and mentor team members to achieve performance goals and grow their careers
• Collaborate cross‑functionally to ensure seamless go‑to‑market execution, including messaging, positioning, and customer engagement strategies
• Lead the team in strategic goal setting to ensure that objectives are achievable
• Optimally support raised roadblocks that arise during the sales cycle by collaborating with leadership and relevant teams within the business

What You’ll Bring

• Extensive and successful experience of strategic selling experience in European financial markets is required for this role
• Strong understanding of the SMB financial services landscape and sales cycles
• Experience collaborating with Product, Marketing, and Customer Success to drive well‑rounded growth
• A passion for coaching, developing talent, and building inclusive, high‑performance cultures
• Experience launching products in new markets would be considered an asset — You’ve played a key role in go‑to‑market strategies, particularly when introducing products to new geographies or customer segments.
• Experience with building a business from the group up.

What Success Looks Like

• A clear, data‑driven sales strategy that drives adoption and revenue growth
• A collaborative, high‑performing team with strong pipeline discipline and execution
• Seamless collaboration with cross‑functional partners to deliver value to customers
• Measurable impact on market penetration and customer satisfaction in the European SMB segment

This full‑time position will be located in London and offers the opportunity for a hybrid work environment at least 3 days a week in‑office, subject for change. Our London office is located in Bishopsgate and is easily accessed via multiple public transport options. The building offers a member’s gym, bike park, food stalls and proximity to a variety of restaurants, shops and markets.

Benefits & Rewards!

We offer a competitive, well‑rounded rewards package that supports you and your family - inside and outside work.

Actual pay offered depends on your skills, experience, education, and location. In addition to base pay, we offer short‑term incentives (bonus or commission) and long‑term incentives (equity), where applicable, as well as the following benefits :

• Competitive base salary
• Annual bonus
• Annual equity grant
• Employee Stock Purchase Plan offering discounted company shares
• Pension matching
• 28 paid vacation day
• 6 additional days off per year
• Extra vacation time based on tenure
• Work from (almost) anywhere – up to 20 days / year
• Paid time off to volunteer
• Health insurance
• 24 / 7 mental health support for you and your family
• Global mentoring program
• Unlimited access to e-learning platforms
• Hybrid work setup
• Modern and comfortable work environment with fresh fruit, snacks, and weekly coffee and cake socials to get to know your colleagues