Head of Sales and Events

Company of Cooks; Greater London; On-site; GBP 60,000 - 65,000; Full time

Job summary

A leading hospitality company in Covent Garden is seeking a Head of Sales and Events to drive revenue and oversee event planning. The candidate will develop sales strategies, manage client relationships, and ensure event execution aligns with budgetary goals. The role requires strong sales expertise, superior organizational skills, and proven leadership abilities to guide a small team. The position offers competitive salary and various employee benefits including personal development opportunities and health support.

Benefits

Personal Development and Training opportunities

Life assurance scheme

Pension scheme

Holiday allowance

Access to Healthcare Support App

Eye care

Family friendly support

Regular social events

Volunteering days

Professional subscriptions

Long service awards

Qualifications

• Strong background in sales, particularly in high-end hospitality or events.
• Excellent organisational and time management skills to handle multiple projects.
• Strong client-facing and negotiation skills to secure deals.

Responsibilities

• Develop and implement sales strategies to grow client base and revenue.
• Cultivate and maintain client relationships, ensuring high-quality service.
• Oversee event planning from concept to on-site delivery.
• Drive business development focusing on securing high-value contracts.
• Ensure events are planned within budget and maximize profitability.

Skills

Sales Expertise

Organisational Skills

Negotiation & Communication

Leadership

Job description

We are Company of Cooks, and we believe brilliant food and drink starts with brilliant people. For over 25 years, we’ve been part of some of the UK’s most loved cultural destinations, from historic palaces and botanical gardens to buzzing galleries and performance spaces, running the cafés, restaurants, bars and events that bring these incredible places to life.

Our values - Craft, Creativity and Community - guide everything we do. They shape how we work together, how we support our partners, and how we make each guest feel welcome. If you care about food, people and doing things properly, you’ll feel right at home here.

Wherever we are, we do more than serve. We bring places to life through food, service and creativity and we’re looking for a Head of Sales and Events to join us based at Guinness Open Gate Brewery in Covent Garden.

Location: Covent Garden, London

Salary: £60,000 - £65,000 per annum depending on experience

Working Pattern: 40 hours per week, Monday - Friday

Job Purpose

We are looking to recruit a Head of Sales and Events to drive revenue by overseeing sales strategies and the execution of event planning and delivery.

Key Responsibilities

Sales Strategy & Leadership

• Develop and implement sales strategies to grow the client base and achieve revenue targets, leading and motivating the sales team

Client Relationship Management

• Cultivate and maintain relationships with clients, understanding their event needs, and ensuring high-quality customer service.

Event Planning & Management

• Oversee the entire event planning process, from initial concept and pitching to operational execution and on-site delivery.

Commercial Growth

• Drive business development and commercial growth for the business or venue, focusing on securing high-value contracts and long‑term partnerships.

Financial Oversight

• Ensure events are planned and executed within budget, achieving set financial goals and maximizing profitability.

Required Skills & Experience

• Sales Expertise: A strong background in sales, particularly in high‑end hospitality or events.
• Organisational Skills: Excellent Organisational and time management skills to handle multiple projects and large‑scale events.
• Negotiation & Communication: Strong client‑facing and negotiation skills to secure deals and build client trust.
• Leadership: Proven ability to lead, mentor, and develop a small team.

What’s in it for you?

• Personal Development and Training opportunities
• Life assurance scheme
• Pension scheme
• Holiday allowance
• Access to Healthcare Support App which includesAnnual health check, Digital GP, Mental Health Consultations, Nutritional Consultations, Second Medical Opinion
• Eye care
• A great wellbeing strategy - including access to our Employee Assistance Programme, salary finance
• Family friendly support
• Regular social events and communication with our leaders
• A holiday purchase scheme
• Volunteering days
• Professional subscriptions
• Recognition schemes and peopleawards
• Long service awards
• Access to some great high street discount vouchers