Head of Sales

Potts Partnership; Swindon; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A growing food brand in Swindon is seeking a Head of Sales to lead the sales strategy, manage key relationships, and drive growth across multiple channels. The ideal candidate will have experience in a food or drink FMCG business and a strong track record with UK retailers. This position offers a competitive salary, bonuses, and hybrid working flexibility.

Benefits

Competitive salary

Annual performance bonus

Electric car allowance

Medical benefits

Qualifications

• Proven experience in a sales leadership role within FMCG food or drink.
• Strong track record with UK grocery retailers.
• Ability to work hands-on as part of a small team.

Responsibilities

• Lead all sales activity across UK grocery multiples and wholesale.
• Own and deliver the sales strategy for growth.
• Manage and develop a small sales team.

Skills

Sales leadership

Relationship building

Negotiation skills

Commercial acumen

Job description

Head of Sales – Potts Partnership Ltd

📍 Swindon (Hybrid)

💷 Competitive salary + bonus + Car allowance + Medical benefits

🕒 Full-time | Permanent

About Us

At Potts’, we believe great cooking starts with great flavour and that it should never come at the cost of quality, convenience or sustainability. This belief drives everything we do: creating exceptional stocks, sauces and gravies that help cooks everywhere make meals that taste incredible, with less effort and no compromise.

Innovation sits at the centre of our kitchen. Our recyclable cans are a perfect example, designed to lock in flavour while keeping the planet in mind. They’re lightweight, endlessly recyclable and preserve freshness naturally, without artificial preservatives or wasteful packaging. It’s smarter, more sustainable cooking, and proof that convenience and conscience can go hand in hand.

Behind every can is a team of skilled chefs, product developers and food lovers based in our purpose‑built kitchen and factory in Swindon, Wiltshire. It’s here that traditional cooking methods meet modern innovation. We simmer, taste and test, making sure the quality and consistency live up to the Potts’ name. It’s hands‑on craftsmanship at the scale of a modern, forward‑thinking food business.

We’ve now grown into a thriving £8m passionate food business with a team of 50 talented people; with strong growth plans over the next 3 years. Our award‑winning products are all beautifully presented in recyclable cans and are enjoyed across the UK — available through all major retailers, independents, and wholesalers.But we’re not stopping there - we are expanding into export markets around the world, with huge potential.

As we now enter this exciting new chapter of growth, we are looking for a passionate, experienced and driven Head of Sales to join our hands‑on team, and help take the business to the next level.

The Role

Reporting directly to the Commercial Director, you’ll lead the commercial agenda across all customer channels. You’ll manage key retail and wholesale relationships, drive new business, and build a high‑performing sales function capable of delivering strong, sustainable growth.

Key responsibilities:

• Lead all sales activity across UK grocery multiples, wholesale, and independent retail.
• Own and deliver the sales strategy, driving top- and bottom‑line growth.
• Manage and develop a small but growing sales team.
• Build and strengthen relationships with retail buyers, negotiating JBPs, promotional plans, and trading terms.
• Partner with marketing, NPD, and operations to deliver category‑leading innovation and account plans.
• Drive growth through new category expansion as well as current categories.
• Identify and secure new routes to market in the UK and internationally.
• Track performance, forecast accurately, and report on key sales metrics.

About You

• You’ll have a genuine passion for food and enjoy an entrepreneurial mindset. We have huge potential as a company and brand, and we want you to be a part of realising this potential.
• You must have proven experience in a sales leadership role within a small to medium‑sized FMCG food or drink business.
• You’ll have a strong track record of working closely with UK grocery retailers (e.g. Tesco, Sainsbury’s, Waitrose, Asda, Morrisons, Co‑op).
• As a confident negotiator, you’ll also be a great relationship builder with strong commercial acumen.
• We’re a small team and so we need a strategic thinker who’s equally comfortable being hands‑on. No ‘ivory towers’ here.
• We’re based in Swindon and so you’ll need to be within a commutable distance. We do offer hybrid working flexibility.

What We Offer

• Competitive salary + annual performance bonus
• Electric car allowance
• Medical Benefits
• Opportunity to shape and lead the sales function of a growing, entrepreneurial brand
• Collaborative, down‑to‑earth culture
• Real ownership, autonomy, and room to progress

👉 Ready to make an impact?

Apply with your CV and a brief cover note outlining why you’d be a great fit for Potts Partnership.