Head of Sales

Bell Recruitment; Northern Ireland; On-site; GBP 70,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Head of Sales in the FMCG sector. This strategic role involves leading the sales function, building customer relationships, and developing a sales strategy across markets. The ideal candidate will have a strong business background, proven leadership experience, and outstanding communication skills. Competitive salary offered between £70,000 to £80,000 per annum.

Qualifications

• Proven experience in a mid-to-senior sales leadership role, ideally within the FMCG sector.
• Exposure to national or international markets is highly desirable.
• Demonstrated success in leading or mentoring sales teams.

Responsibilities

• Lead, manage, and develop a high-performing sales team.
• Develop and deliver a robust sales strategy across multiple channels.
• Build strong working relationships with key customers.

Skills

Strong interpersonal skills

Communication skills

Negotiation skills

Commercial awareness

Strategic thinking

Proactive approach

Education

Degree in a Business-related field

Job description

Head of Sales (FMCG)

Salary: £70,000 £80,000 per annum
Contract: Permanent

Overview

The Head of Sales will report directly to the Commercial Director and will be responsible for leading, managing, and developing the entire sales function. This role requires a strategic and commercially minded leader who can design and deliver an effective sales strategy across multiple channels and markets, ensuring sustainable and profitable business growth.

Key Responsibilities

Leadership & Team Development

• Foster a culture of performance, accountability, continuous learning, and improvement.
• Lead, manage, and develop a high-performing sales team.
• Identify training and development needs to enhance team capability and cross-functional performance.
• Provide coaching, support, and accurate performance measures for direct reports.

Customer & Account Management

• Build strong working relationships with key customers across all channels.
• Proactively manage major customer accounts to drive sales and profitability.
• Develop a strong network of contacts and seek opportunities for new and existing customer engagement.
• Implement effective Key Account Management processes for strategic customer focus.

Sales Strategy & Business Growth

• Develop and deliver a robust sales strategy that covers multiple geographies and market channels.
• Identify, evaluate, and convert new business opportunities in existing and new markets.
• Lead commercial negotiations and secure long-term agreements that support profitable growth.
• Ensure alignment of sales activity with wider commercial objectives and business goals.

Person Specification

Qualifications & Experience

• Degree in a Business-related field or equivalent professional experience.
• Proven experience in a mid-to-senior sales leadership role, ideally within the FMCG sector.
• Exposure to national or international markets is highly desirable.
• Demonstrated success in leading or mentoring sales teams.
• Strong experience managing key accounts and achieving commercial targets.

Skills & Attributes

• Strong interpersonal, communication, and negotiation skills.
• Experience engaging with major retailers or Multiplesideally at Head Office level.
• Commercially astute with strong financial awareness and the ability to balance growth and cost control.
• Strategic thinker with the ability to convert market opportunities into tangible results.
• A proactive, energetic, and results-driven approach.