Head of Sales

OA; England; On-site; GBP 150,000 - 200,000; Full time

Job summary

A family-run business in England is seeking a Head of Sales to lead the commercial transformation and unify teams within a values-driven culture. The ideal candidate will have a proven track record in B2B/B2C sales leadership and exceptional influencing abilities. This senior position offers a competitive salary, uncapped bonus, and clear progression to Commercial Director.

Benefits

Competitive salary

Uncapped bonus

Profit-sharing potential

Qualifications

• Proven track record leading high-performing sales organisations.
• Exceptional influencer with authority and credibility at senior level.
• Empathetic leader with a strong commercial mindset.

Responsibilities

• Define and execute the commercial strategy.
• Develop new channels and partnerships.
• Lead and mentor sales managers and teams.
• Implement performance management processes.
• Collaborate with cross-functional teams.

Skills

B2B/B2C sales leadership

Strategic decision making

Consultative selling

Partnership development

Change management

Job description

Location: Letchworth, Herts - Office-based with some field travel across England & Wales

Salary: Competitive basic salary, plus uncapped bonus

Job Type: Permanent

About the Business:

This family-run business is built on care, respect, and craftsmanship, and is on an ambitious journey to double in size while remaining true to its core values - empowering customers through education, trust and high quality products.

The Opportunity – Head of Sales:

Reporting directly to the Managing Director, the Head of Sales will lead the commercial transformation, unifying internal and field teams, and embedding a high-performance, coaching-led culture. This is a true opportunity to shape the sales function at a business poised for significant growth, with direct influence on strategy, revenue, and customer experience.

About the role:

• Monday to Friday, 08:30–17:00
• Competitive base salary with uncapped bonus and profit-sharing potential
• Clear progression to Commercial Director
• Opportunity to transform a business while maintaining a values-driven culture
• Senior leadership position with genuine strategic influence

Key Responsibilities:

• Define and execute the commercial strategy, aligning teams behind a consultative, trust-based sales approach
• Develop new channels, partnerships, and digital pipelines to drive growth
• Lead, mentor, and inspire sales managers and teams, embedding accountability and capability
• Implement data-driven performance management, CRM processes, and territory strategies
• Collaborate cross-functionally with marketing, IT, and operations to deliver exceptional customer engagement

The Ideal Candidate:

• Proven track record leading high-performing B2B/B2C sales organisations
• Strategic, analytical, and data-driven decision maker
• Exceptional influencer with authority and credibility at senior level, plus coaching ability
• Skilled in consultative selling, partnerships, and change management
• Empathetic, inspiring leader with a strong commercial mindset

For further information or to discuss this opportunity, please contact Chloe on 01707 377088. Otherwise, we encourage you to apply today.

Thank you for your interest in this vacancy, which is being advertised by OA Group, who are acting as an employment agency / business. Your application will be considered in competition with others and we will contact you within 3 working days.