Head of Sales

Gran Luchito | B Corp; Remote; GBP 150,000 - 200,000; Full time

Job summary

A pioneering DeFi protocol is seeking a Head of Capital Formation to drive growth and shape the future of decentralized fixed-income markets. The role involves designing capital strategies, managing relationships with investors, and utilizing on-chain data tools for market analysis. Candidates should have proven experience in increasing capital flows within the DeFi space and possess strong communication and analytical skills. This is a fully remote position offering flexible global working conditions.

Benefits

Fully remote, async working environment

Competitive compensation and token incentives

Influence on product and strategy decisions

Qualifications

• Proven experience driving TVL or capital growth within the DeFi, crypto fund, or exchange landscape.
• Strong network across institutional and DAO communities.
• Skilled communicator with a background in public-facing initiatives such as community building, content creation, or governance engagement.
• Analytical and data-driven, comfortable using on-chain analytics tools.
• Passionate about open, permissionless finance and the evolution of decentralized markets.

Responsibilities

• Design and execute capital formation strategies targeting DeFi-native and institutional allocators.
• Build and manage relationships with on-chain treasuries, market makers, and fund managers.
• Analyze capital flows, market trends, and competitor activity using advanced on-chain data tools.

Skills

Experience in DeFi and capital markets

Strong networking skills

Communication and public engagement

Analytical skills using on-chain tools

Passion for permissionless finance

Job description

Overview

Head of Protocol Liquidity – DeFi / Lending Protocol / Capital Markets. Remote | Full‑Time Contractor. A pioneering DeFi protocol seeks a Head of Capital Formation to drive growth and shape the future of decentralized fixed‑income markets. The team builds institutional‑grade, fixed‑rate lending infrastructure through a novel order book model, enabling scalable and composable capital formation across open finance. The role expands TVL and strengthens relationships across the crypto capital stack, including DAOs, funds, family offices, and institutional investors, blending market engagement, partnership development, and thought leadership.

Responsibilities

• Design and execute capital formation strategies targeting DeFi‑native and institutional allocators.
• Build and manage relationships with on‑chain treasuries, market makers, and fund managers; position the protocol as a leading capital markets infrastructure layer through high‑impact content and community engagement (e.g., AMAs, governance forums, DeFi events).
• Analyze capital flows, market trends, and competitor activity using advanced on‑chain data tools; represent the project across key crypto and institutional ecosystems to scale adoption.

Qualifications

• Proven experience driving TVL or capital growth within the DeFi, crypto fund, or exchange landscape.
• Strong network across institutional and DAO communities.
• Skilled communicator with a background in public‑facing initiatives such as community building, content creation, or governance engagement.
• Analytical and data‑driven, comfortable using on‑chain analytics tools.
• Passionate about open, permissionless finance and the evolution of decentralized markets.

Benefits

• Fully remote, async working environment with global flexibility.
• Competitive mix of compensation and token incentives.
• Meaningful influence on product, strategy, and protocol‑level decision‑making.