Head of Promotions - Music Festivals

JR United Kingdom; Newport; On-site; GBP 80,000; Full time

Job summary

A leading company in live entertainment seeks a Head of Promotions specializing in music festivals to enhance their event portfolio. The candidate should have over a decade of experience in promotions, proven success in driving profitability and growth, and the ability to lead high-performing teams in a dynamic environment.

Benefits

Health & wellness benefits

Flexible work options

Leadership development

Parental leave

Additional PTO

Qualifications

• 10+ years in live event or music festival promotions.
• Proven track record of scaling events profitably.
• Experience managing multi-city or international event portfolios.

Responsibilities

• Overseeing a diverse portfolio of ticketed events.
• Driving revenue, audience growth, and brand positioning.
• Executing multi-year expansion strategies.

Skills

Event curation

Ticketing strategy

Leadership

Financial acumen

Job description

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Head of Promotions - Music Festivals, Newport

Client: The Fix Creative Ltd

Location: Newport, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

Head of Promotions - Music Festivals

Please only apply if you have large scale music festivals experience and have been in such roles for circa 10 years. Applications without this experience will not be considered.

About the job

Our client is a next-generation live entertainment company rooted in African culture and global storytelling, known for culturally defining events including a flagship music festival showcasing African and urban music genres like Afrobeats, Amapiano, R&B, Hip Hop, and more. The festival unites the African diaspora and celebrates diversity through music, food, fashion, and art, attracting a large European audience annually.

They aim to create emotionally, physically, and globally moving experiences and are building a world-class team to shape the future of live festivals, content, and branded culture.

They seek a Head of Promotions to drive strategic and financial success across their event portfolio, ensuring profitability, cultural relevance, and demand.

The Role: Head of Promotions

This role involves overseeing a diverse portfolio of ticketed events, leading a team of promoters to drive revenue, audience growth, and brand positioning. It requires expertise in event curation, ticketing strategy, pricing, sponsorship, and multi-market expansion.

Experience:

• 10+ years in live event or music festival promotions, talent booking, or ticketing strategy with a proven track record of scaling events profitably.
• Experience managing multi-city or international event portfolios.
• Proficiency in data-driven ticketing and pricing strategies.
• Strong industry relationships with talent agencies, ticketing platforms, and brands.
• Leadership in managing high-performing teams across locations.
• Financial acumen including P&L management, sales forecasting, and revenue optimization.
• Experience with major promotion companies or leading independents.
• Knowledge of sponsorship integration and brand activations.
• Experience expanding event brands into new markets or launching festivals.
• Understanding of global music trends and emerging audiences.

Success in this role means:

• Maximizing profitability through forecasting, pricing, and sales tactics.
• Driving market expansion, talent strategy, and audience growth.
• Leading and developing a high-performing team.
• Aligning events with the company's growth strategy, mission, and values.

Key Responsibilities

• Developing long-term strategic vision for the event portfolio.
• Executing multi-year expansion strategies.
• Securing talent that matches brand and audience needs.
• Balancing event calendars across seasons and demographics.

Ticketing & Pricing Strategy

• Leading dynamic pricing models and managing P&L.
• Optimizing sales channels with partners.
• Using data to adjust pricing and promotions.

Commercial & Sponsorship Integration

• Working with sponsorship teams for activation integration.
• Securing commercial partnerships.
• Developing marketing strategies aligned with ticketing and sponsorship goals.

Leadership & Industry Presence

• Representing the company at industry events.
• Staying informed on music trends and market positioning.
• Leading negotiations and strategic collaborations.

What We Offer

• Competitive salary (£80,000) & bonus based on performance.
• Health & wellness benefits, flexible work, leadership development, parental leave, and additional PTO.

Why Join?

This is an opportunity to influence the future of live music and entertainment. We seek a strategic, data-driven leader who thrives in high-energy environments.