Head of Product Marketing

Tetrapak; Potters Bar; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading global packaging company is seeking a Head of Product Marketing to join their team in Potters Bar, UK. This role focuses on B2B digital marketing strategies for lead generation, overseeing a team of marketing managers. The ideal candidate will have over 7 years of experience in digital marketing, skilled in account based marketing, and proficient in marketing automation tools. The company offers competitive compensation, development opportunities, and a commitment to diversity and inclusion.

Benefits

Development and training opportunities

Culture of innovation

Flexible working arrangements

Qualifications

• Over 7 years of B2B digital marketing experience with a focus on lead generation.
• Proven ability to develop frameworks for account based marketing.
• Fluency in written and spoken English is mandatory.

Responsibilities

• Develop and execute digital marketing strategies for lead generation.
• Plan and implement account based marketing strategies for high-value accounts.
• Create marketing GTM for transactional sales to support sales teams.

Skills

B2B digital marketing

Lead generation

Account Based Marketing

Communication skills

Team leadership

Marketing automation tools

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Salesforce Marketing Cloud

Adobe

Canva

CapCut

InShot

Job description

Are you ready to create a profit‑driving story based on customer acquisition, retention and high‑value output? We're seeking a hands‑on Head of Product Marketing to join our Marketing team. With your solid B2B digital‑marketing acumen, you will be the driving force behind designing how a marketing‑influenced sales pipeline can transform our future state to nurture growth at Tetra Pak. Additionally, one of your first tasks will be building a team of marketing managers that will report directly to you.

The location is in the EMEA region where Tetra Pak has an office. The role will require providing support across different time zones on an as‑needed basis, as well as managing a team based in different locations. You will report to the Product Marketing Director; your internal title will be Product Marketing Manager.

What you will do

As a Head of Product Marketing, you will prioritize B2B digital marketing to effectively develop strategies to generate sales leads. This role requires both strategic thinking and hands‑on execution.

Main responsibilities

• B2B Digital Marketing for lead generation: develop and execute digital marketing strategies for lead generation and pipeline velocity acceleration.
• Strategy for Account Based Marketing: plan and implement, in collaboration with markets, ABM strategies for specific high‑value accounts or cohorts. Track and analyze the performance of the initiatives, providing regular reports and insights to stakeholders.
• Product Marketing for transactional sales: create the marketing GTM to approach transactional selling with speed and efficiency, supporting the sales teams to close deals quickly, with minimal touchpoints, and focused on high volumes.

Qualifications

• Minimum a Bachelor’s degree in Marketing, Business Administration, or a related field.
• Over 7 years of B2B digital marketing experience in lead‑generation programmes.
• Proven ability to develop and implement frameworks for account based marketing.
• Proficiency in marketing automation tools, preferably Salesforce Marketing Cloud / Account Engagement. A Salesforce certification is an advantage.
• Experienced leader capable of building a high‑performing team.
• Excellent communication skills, focused on clarity and assertiveness, together with the ability to effectively convey ideas.
• Ability to create in Adobe, Canva, CapCut and/or InShot is considered an advantage.
• Fluency in written and spoken English (mandatory).

Benefits

• A variety of exciting challenges with ample opportunities for development and training in a truly global landscape.
• A culture that pioneers a spirit of innovation where our industry experts drive visible results.
• An equal‑opportunity employment experience that values diversity and inclusion.
• Market‑competitive compensation and benefits with flexible working arrangements.