Head of Product Marketing

M&G; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading investment firm in the City of London is seeking an Integration Leader for product marketing. This role involves developing marketing strategies, leading a team, and ensuring effective integration of digital capabilities. Applicants should have extensive product marketing experience, strong leadership skills, and a collaborative mindset. Benefits include a competitive pension scheme, generous annual leave, and health cover.

Benefits

Pension scheme of 18%

38 days annual leave

Comprehensive health cover

Parental leave policies

Qualifications

• Extensive experience in product marketing leadership within asset or wealth management.
• Ability to translate complex investment strategies into clear, differentiated client narratives.
• Proven leadership skills, with the ability to motivate, coach, and build a versatile content team.
• Highly collaborative, with exceptional stakeholder management across investment, marketing, and distribution functions.

Responsibilities

• Lead the development and execution of the product marketing plan.
• Define clear, differentiated positioning for funds and investment strategies.
• Drive integration of digital marketing capabilities within the product marketing strategy.
• Lead, coach, and develop a team of product marketers.

Skills

Product marketing leadership

Client narrative development

Leadership and coaching

Stakeholder management

Job description

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions.

Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long-term investment and savings solutions.

Through telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

Key Responsibilities

1. Strategic Planning & Prioritisation

• Lead the development and execution of the product marketing plan, aligned to sales priorities and fund tiering.
• Focus resources on high-demand, commercially critical funds to deliver maximum impact where the business sees the greatest opportunity.
• Collaborate with distribution leads to adapt priorities dynamically as client and market needs evolve.

2. Product Positioning, Messaging & Content Production

• Define clear, differentiated positioning for funds and investment strategies across all asset classes.
• Oversee the production of high-quality product marketing content across formats, including:
  • Product collateral
  • Digital content
  • Thought leadership integration
• Ensure content is consistent, compliant, and adaptable across multiple client touchpoints.
• Work with the team to elevate storytelling, translating complex investment concepts into engaging, client-centric narratives.

3. Digital Integration & Sales Enablement

• Drive integration of digital marketing capabilities within the product marketing strategy.
• Partner with channel marketing to activate product positioning seamlessly across campaigns, digital channels, and automation journeys.

4. Leadership & Team Development

• Lead, coach, and develop a team of product marketers, fostering a high-performance culture.
• Set clear priorities, manage capacity, and ensure the team is focused on business-critical content and deliverables.
• Build capability in the team to write for different mediums, ensuring versatility in storytelling — from detailed technical documents to editorial narratives and short-form digital content.
• Encourage innovation, particularly in AI-driven content creation and digital-first storytelling.

Required Experience & Skills

• Extensive experience in product marketing leadership within asset or wealth management.
• Ability to translate complex investment strategies into clear, differentiated client narratives.
• Proven leadership skills, with the ability to motivate, coach, and build a versatile content team.
• Highly collaborative, with exceptional stakeholder management across investment, marketing, and distribution functions.

Job Level: Integration Leader

Recruiter: Andre Martin-Comrie

What we offer:

At M&G, we’re committed to helping you thrive and supporting your wellbeing, both at work and beyond. Our benefits are designed to help you balance your professional and personal life, while planning confidently for your future. Our UK benefits include:

• As a savings and Investments firm we are proud to offer a valuable pension scheme of 18%, with 13% made up of Employer Contributions and 5% Employee Contributions. We also offer Share Save and our Share Incentive Plan, together with access to financial wellbeing and support services - to help give you real confidence to put your money to work.

• Enjoy 38 days annual leave including bank holidays, with the opportunity to purchase up to 5 extra days and additional flexibility through our Time Off When You Need It policy – to balance your work and personal commitments.

• Our market leading Inspiring Families policy includes comprehensive support and paid parental leave covering maternity, adoption, surrogacy, and paternity leave - as supporting families is a core aspect of our inclusive culture.

• Health & Protection cover including Private Healthcare, Critical Illness cover and Life Assurance for you, with family options - for peace of mind.

To explore more about life at M&G and our full benefits offering, visit Life at M&G

We have a diverse workforce and an inclusive culture at M&G, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader, and we welcome applications from candidates with long-term health conditions, disabilities, or neuro‑divergent conditions.

Ifyou need assistanceor an alternative means of applying for a role due to a disability or additional need,pleaselet usknow by contacting us at: [e-mail]