Head of Platform Marketing

ITRS; City Of London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A leading technology observability provider in London is seeking a Head of Platform Marketing to lead strategic positioning and go-to-market execution. This role involves developing integrated messaging for ITRS's observability platform and leading competitive strategies. The ideal candidate has extensive experience in B2B technology marketing and a strong understanding of financial services. This position supports hybrid work and offers competitive benefits.

Benefits

Health Insurance

Pension

Flexible Hybrid Working

Enhanced Parental Leave

Training Reimbursement

Qualifications

• 8+ years of B2B technology marketing experience.
• 5+ years in product marketing or platform marketing leadership roles.
• Deep expertise in enterprise software or observability technology markets.
• Strong understanding of Financial Services preferred.

Responsibilities

• Develop and execute a unified go-to-market strategy.
• Create integrated solution messaging.
• Lead competitive intelligence and positioning strategy.
• Partner with Product, Sales, and Customer Success.

Skills

B2B technology marketing

Product marketing leadership

IT observability

Technical audience engagement

Cross-functional leadership

Job description

About ITRS

At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.

We believe when our team thrives, so do our customers. With us, you'll find:

• A culture that backs you– We're proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.

• Work that matters– Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.

• Room to grow– Whether you're starting your career or bringing years of experience, we're committed to your development. Just ask our team members who've been excelling here for 10+ years.

With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.

Scope of Role

Reporting to our CMO, The Head of Platform Marketing will lead the strategic positioning and go-to-market execution for ITRS's integrated observability platform across Financial Services, Digital Experience Monitoring (DEM), and Corporate Infrastructure value streams. This role is critical to unifying our market presence, modernising brand perception, and driving systematic product launch excellence. You will work from our London HQ on a hybrid work schedule.

As a Head of Platform Marketing, you will:

• Develop and execute unified go-to-market strategy across all value streams with consistent platform messaging that positions ITRS as a modern observability leader
• Create integrated solution messaging connecting Geneos, Opsview, Uptrends, and ITRS Analytics as a unified observability platform
• Lead competitive intelligence and positioning strategy against Datadog, Dynatrace, and other platform consolidators
• Establish and lead systematic product launch amplification process connecting monthly innovations to target account priorities
• Eliminate silos between value streams and ensure cohesive customer experience across all touchpoints
• Partner with Product, Sales, and Customer Success to align platform roadmap with market needs
• Lead go-to-market strategy development with measurable pipeline and revenue outcomes
• Support sales enablement with Return on investment (ROI) calculators, migration tools, and technical differentiation content

• 8+ years of B2B technology marketing experience, with 5+ years in product marketing or platform marketing leadership roles
• Deep expertise in enterprise software or observability/monitoring/infrastructure technology markets
• Strong technical knowledge of IT observability, monitoring, infrastructure management, and related technologies with ability to speak credibly to technical audiences
• Proven experience building and facilitating customer communities, advisory boards, or user groups
• Proven track record of successful go-to-market strategy development and execution for complex technical products
• Experience positioning technical solutions against well-funded competitors in crowded markets
• Strong understanding of Financial Services or other highly regulated industries preferred
• Demonstrated ability to lead cross-functional initiatives and influence without direct authority
• Comfortable with public speaking and representing the company at industry events, conferences, and customer forums

• Health Insurance and Dental Health Cover for you and your dependants
• Employee Assistance Programme
• Pension
• Flexible Hybrid Working
• Enhanced Parental Leave
• Travel Insurance
• Life Assurance
• Income Protection
• Referral Bonus
• Buy and Sell Holiday
• Training Reimbursement

ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.

We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.