Head of Performance Media

SCL Education Group; United Kingdom; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading educational institution in the United Kingdom is seeking a Digital Marketing Manager to develop and optimize strategies across digital media channels. The ideal candidate will possess strong skills in creativity and data analysis, particularly in social media and email marketing. This position requires building impactful marketing campaigns that connect with students, parents, and employers, aiming to transform traditional advertising into engaging content. Join a dynamic team dedicated to inspiring young learners and shaping future sports professionals.

Qualifications

• Experience in digital marketing, particularly in education sectors.
• Strong skills in paid social platforms like TikTok and Meta.
• Ability to create engaging content that resonates with diverse audiences.

Responsibilities

• Develop and implement digital marketing strategies for various channels.
• Analyze campaign performance metrics to optimize marketing efforts.
• Collaborate with creative teams to create impactful marketing content.

Skills

Creativity

Data analysis

Social media marketing

Email marketing

Digital media strategy

Job description

We believe that everyone owns potential; its inside us all waiting to be discovered.
We are a post-16 further education provider delivering high-quality education, inspired through sport.
With over 20 years’ experience in the industry, we have evolved to become the home of sports education for 16-18-year-olds. We are on a journey to set the standard for sports education that truly inspires young people to succeed and helps current and future generations of sports professionals to unlock their potential.
We are proud to teach, motivate and develop more than 3,000 learners in real sports environments every year nationwide helping them on their journey to the next steps in their career.
Main Purpose of Position
The Digital Marketing Manager will help build and deliver the strategy, and optimisation of SCL Skills paid and owned digital media channels including ECRM, email marketing, paid social (TikTok, Meta), and Google Ads.
This is a hands-on, high-energy role for someone who wants to change the way an industry does marketing —turning traditional education advertising into powerful, scroll-stopping content that connects with learners, parents, and employers.
You’ll combine creativity with data-driven precision to drive acquisition, engagement, and retention across all SCL divisions, supporting both new learner recruitment and the growth of existing audiences. Working closely with our brand, content, and commercial teams, you’ll build campaigns that move people and move the needle.