Head of Performance Marketing (Remote)

Lavendo; City Of London; Remote; GBP 60,000 - 72,000; Full time

Job summary

A disruptive startup in the self-storage and moving industry is seeking a Head of Performance Marketing to manage a £100,000+ monthly ad budget. In this role, you will optimize and scale acquisition strategies, driving business growth. The ideal candidate has 8+ years of experience in performance marketing, with a focus on UK digital channels. The position offers competitive compensation, performance bonuses, and equity opportunities, along with flexible remote working options.

Benefits

Competitive compensation (£60,000-£72,000)

Performance-based bonuses

Equity opportunity

Unlimited holiday policy

Remote-friendly work environment

Career progression opportunities

Qualifications

• 8+ years of hands-on performance marketing experience, with at least 3 years in startups.
• Proven track record scaling startups through digital acquisition.
• Deep practical knowledge of UK digital acquisition channels.

Responsibilities

• Take complete ownership of performance marketing channels and strategy.
• Develop and optimise customer acquisition costs and lead quality metrics.
• Drive measurable growth by meeting and exceeding acquisition targets.

Skills

Performance marketing experience

Analytical capabilities

Growth mindset

Digital acquisition channels

Job description

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About the Company

Our client is disrupting the self-storage and moving industry in London through their innovative tech-first approach. As a rapidly scaling startup, they're digitalising what has traditionally been a fragmented, offline experience. Their platform allows customers to seamlessly book self-storage solutions, moving services, packing assistance, and end-of-tenancy cleaning with unprecedented transparency and flexibility. With the upcoming Series A, our client has established solid market traction across the UK, with sights set on Dubai and US expansion.

The Mission

Transform the moving and storage experience from a notoriously stressful hassle into something remarkably straightforward and accessible. By leveraging technology and maintaining a laser focus on customer satisfaction, they're building a solution for urban professionals and businesses who expect digital-first, transparent services that just work.

The Opportunity

As a Head of Performance Marketing, you'll take full ownership of a substantial monthly ad budget across all digital channels. Working directly with the Founder/CEO, you'll have the autonomy to optimise and scale acquisition strategies for moving and storage verticals. This represents the rare chance to demonstrably impact a startup's growth trajectory, with clear career progression as the company expands internationally.

What You'll Do

• Take complete ownership of performance marketing channels and strategy, with hands-on management of a £100,000+ monthly budget
• Develop and relentlessly optimise customer acquisition costs and lead quality metrics across moving and storage services
• Drive measurable growth by meeting and exceeding acquisition targets
• Apply sophisticated analytics to optimise the full acquisition funnel from awareness to conversion
• Identify, test and scale new acquisition opportunities through data-driven experimentation
• Execute campaigns end-to-end - from strategy through implementation to optimisation
• Deliver meaningful performance insights to leadership that drive strategic business decisions

What You Bring

• 8+ years of hands-on performance marketing experience, with at least 3 years in startups
• Proven track record scaling startups through digital acquisition (ideally from £2-5M to £15M+)
• Deep practical knowledge of UK digital acquisition channels
• Experience in high-growth startups with demonstrable impact on company growth metrics
• Exceptional analytical capabilities and comfort with complex funnel analysis and attribution modelling
• Self-sufficient work style - you thrive working independently in fast-paced environments and are comfortable building systems from scratch
• Ability to work UK hours, regardless of your location
• Bonus: Experience in self-storage, moving, home services or marketplaces

Key Success Drivers

• Data-driven decision making: You let metrics guide your strategy while maintaining creative thinking
• Growth mindset: You continuously experiment, learn and refine your approach
• Collaborative approach: You work effectively with founders and cross-functional stakeholders
• Results obsession: You're motivated by measurable impact and growth
• Comfort with ambiguity: You navigate uncertainty confidently and adapt quickly
• Ownership mentality: You take full responsibility for outcomes and drive initiative

Why Join?

• Competitive compensation: £60,000-£72,000 base salary (£5,000-£6,000 monthly), negotiable based on experience
• Performance-based bonuses tied to your marketing metrics
• Equity opportunity following probation period
• Unlimited holiday policy with a trust-based approach
• Remote-friendly with flexibility on location, working UK hours
• Career progression opportunities as the company expands internationally
• Chance to own and rapidly scale a marketing function
• Work directly with founders in a fast-moving environment where your impact is immediately visible

Interviewing Process

• HR screening
• Level 1: Interview with the CEO/Founder (General fit)
• Level 2: Skills assessment interview
• Level 3: Final interview with the C-level (Cultural fit)
• Reference and background checks after successful interviews
• Job offer to the selected candidate

We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity, or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.