Head of Performance Marketing

Harnham; Nottingham; Hybrid; GBP 39,000 - 65,000; Full time

Benefits offered by this job

International travel

Job summary

Harnham is seeking a Head of Performance Marketing for a leading international charity. The role spans global brand growth, fundraising support, and data-driven marketing leadership across multiple markets.

You will build and direct a diverse marketing team, align regional teams, and drive campaigns across PPC, paid social, SEO, display, and offline channels, ensuring strategic ownership and measurable impact.

Qualifications

• Proven experience leading marketing teams.
• Strong experience across digital and offline marketing channels.
• Experience managing significant marketing budgets.
• Strong commercial and analytical mindset.
• Experience using data to drive marketing decisions.
• Excellent communication and stakeholder management skills.
• Strategic and hands-on leadership style.
• Charity or not-for-profit sector experience.
• Experience working across international markets.
• Understanding of faith-based fundraising environments.

Responsibilities

• Develop and implement the overall marketing strategy.
• Lead and develop a team of marketing specialists.
• Foster a culture of innovation, experimentation, and continuous improvement.
• Support regional fundraising teams with effective campaign delivery.
• Analyse campaign performance and marketing effectiveness.

Skills

Marketing leadership

Digital & offline marketing

Budget management

Commercial mindset

Data-driven decisions

Stakeholder management

Strategic leadership

Not-for-profit experience

International markets

Faith-based fundraising

Job description

Up to £65,000 Hybrid – Nottingham / Remote 35 Hours Per Week

I'm hiring a Head of Performance Marketing for a leading international charity, supporting fundraising, brand growth, and marketing strategy across multiple global markets.

This is a newly created leadership role with a clear remit: elevate marketing from a predominantly local operation into a globally aligned function that drives both brand awareness and income generation.

The organisation

This is a well-established international charity delivering humanitarian, education, and community-focused programmes across the world.

The organisation operates fundraising teams across multiple countries and is now investing in a more strategic and data-driven marketing function to support future growth.

The role

Reporting to the Head of Fundraising Operations, you'll lead a multidisciplinary marketing team and act as an internal agency supporting fundraising teams across several international markets.

You'll be responsible for developing and delivering marketing strategies that increase:

• Brand awareness

While ensuring consistency across the organisation's global brand.

What you'll be doing

• Develop and implement the overall marketing strategy.
• Lead and develop a team of marketing specialists.
• Foster a culture of innovation, experimentation, and continuous improvement.
• Support regional fundraising teams with effective campaign delivery.

Campaigns & Acquisition

• Plan and execute campaigns across:
• PPC
• Paid Social
• Display
• SEO
• TV
• Print
• Other acquisition and awareness channels
• Develop integrated marketing campaigns focused on both brand and fundraising outcomes.

Data & Performance

• Analyse campaign performance and marketing effectiveness.
• Use data and insight to optimise performance and investment decisions.
• Take a test-and-learn approach to campaign development and optimisation.

Stakeholder Management

• Work closely with international teams and senior stakeholders.
• Manage external agencies and partners.
• Present recommendations and strategy to leadership audiences.

What they're looking for

• Proven experience leading marketing teams.
• Strong experience across digital and offline marketing channels.
• Experience managing significant marketing budgets.
• Strong commercial and analytical mindset.
• Experience using data to drive marketing decisions.
• Excellent communication and stakeholder management skills.
• Strategic and hands-on leadership style.
• Charity or not-for-profit sector experience.
• Experience working across international markets.
• Understanding of faith-based fundraising environments.
• Newly created leadership position with significant influence.
• Opportunity to build and shape a global marketing function.
• Manage international campaigns and brand strategy.
• Lead a growing team.
• Work for an organisation making a meaningful impact worldwide.
• High level of autonomy and strategic ownership.

Package

• Up to £65,000 salary
• Opportunity for international travel

Interview Process

Applications are being reviewed on a rolling basis, with interviews taking place as suitable candidates are identified.

This role would suit someone currently working as a:

• Head of Marketing
• Senior Marketing Manager
• Marketing Director
• Digital Marketing Director
• Brand & Marketing Lead

who is looking for a role with genuine strategic ownership and international impact.