Head of Paid Media — AI-Driven Growth & Performance

CTI Digital; Manchester; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading digital agency in Manchester seeks a Head of Paid Media to lead their PPC capabilities and drive high-performance media strategies. You will leverage deep PPC expertise alongside leadership responsibilities, forecast revenue, and introduce innovative AI tools. The ideal candidate has extensive experience managing multi-platform paid media campaigns and excels in cross-functional collaboration. This full-time role offers a hybrid work environment and a comprehensive benefits package, including generous leave and a workplace nursery scheme.

Benefits

28 days annual leave

Hybrid-working

Workplace nursery scheme

Health cash plan

Cycle-to-work scheme

Flexible working hours

Employee well-being program

Relaxed working environments

Qualifications

• Deep, hands-on experience managing multi-platform paid media.
• Experience leading and developing a Paid Media function.
• Familiarity with AI-led campaign optimisation and creative scoring tools.

Responsibilities

• Set the strategic vision for PPC and develop operating frameworks.
• Deliver high-performing campaigns across various platforms.
• Drive AI adoption and implement GEO capabilities.

Skills

Expert-level PPC knowledge

Proven leadership experience

Strong understanding of AI in performance marketing

Commercial ownership mindset

Cross-functional collaboration

New business and pitch experience

Curiosity and experimentation

Tools

Google Ads

Performance Max

Demand Gen

GA4

Looker Studio

Job description

A leading digital agency in Manchester seeks a Head of Paid Media to lead their PPC capabilities and drive high-performance media strategies. You will leverage deep PPC expertise alongside leadership responsibilities, forecast revenue, and introduce innovative AI tools. The ideal candidate has extensive experience managing multi-platform paid media campaigns and excels in cross-functional collaboration. This full-time role offers a hybrid work environment and a comprehensive benefits package, including generous leave and a workplace nursery scheme.