Head of Organic, Creators & Commerce

dentsu; Manchester; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading marketing agency in the UK seeks a Head of Organic, Creators & Commerce to lead organic social media strategies and enhance client relationships. This pivotal role involves managing a team of experts to drive growth, innovation, and client retention through data-driven social media campaigns. Ideal candidates will have strong leadership experience and a proven record of success in social media marketing. The position is based in Manchester, requiring one day in the office weekly and regular travel to London.

Qualifications

• Proven leadership experience in social media strategy, team management and operational excellence.
• Strong understanding of Total Social models including Organic, Social Commerce, Paid, and Creator-led strategies.
• Demonstrated ability to drive commercial success and optimize profitability.

Responsibilities

• Lead client growth projects and sales material creation for the OCC team.
• Develop comprehensive social media strategies aligning with marketing objectives.
• Build and nurture relationships with key clients, acting as a strategic consultant.

Skills

Leadership experience

Social media strategy

Client relationship management

Commercial success

Presentation skills

Job description

The role is focused on leading our Organic and Creator Marketing team and integrating our Organic Social & Creator Marketing together with Paid Social to ensure a holistic Total Social approach across our team. One key focus of this role is to lead and innovate in the Organic Social space alongside developing and innovating the Creator marketing product.

Manage and nurture new client relationships. Oversee and activate social campaigns. Develop and execute paid media / amplification strategies. Experience planning and delivering social media campaigns with creators and influencers across paid, earned and shared media.

Job Description

Total Social at Dentsu UK is the nation's largest and only end-to-end social media team, offering a comprehensive suite of services extending across creative, influencer, community, paid, organic, and trend analysis. As a leader in social‑first, outcome‑based campaigns, we set trends and deliver exceptional experiences for Dentsu clients. By combining data‑driven insights with creative ingenuity, we ensure brands reach the right audience at the perfect moment. Utilising proprietary tools, cutting‑edge AI, and the expertise of over 300 specialists, we shape the future of social media, driving engagement, awareness, and loyalty.

Sitting within Dentsu Digital, Total Social supports agency brands iProspect, Carat, and DentsuX across a global client base. Our innovative approach and commitment to excellence make us the go‑to team for brands looking to make a significant impact in the social media landscape.

Job Description Summary

The Head of Organic, Creators & Commerce (OCC) will lead the strategic vision and execution of our organic social media, creator partnerships and social commerce initiatives, working to integrate and ‘power up’ our Paid Social offering to ensure a holistic Total Social approach across our clients. You will showcase how Organic, Social Commerce, and Creators are interconnected with Paid Social and how performance is driven by holistic, Total Social Campaigns.

In this role, you will coordinate proposals, lead product development, testing and innovation, and spearhead new business conversations with both existing and potential clients. You will be the go‑to person for our go‑to‑market brands (iProspect, Carat and DentsuX), ensuring that our strategies align with client needs and market trends.

Based in our Manchester office, you will be required to be in the office one day per week, with regular travel to our London Head office at least once a month.

You will work with a team of eight Organic Social, Creator & Commerce experts, driving insight, innovation and development. Your leadership will be crucial in growing our Total Social proposition—specifically in Creator Generated Creative, Organic Social, Social Commerce and Creators. Overseeing the output from these specialist teams, you will ensure our clients receive the best possible outcomes from their campaigns.

This role is pivotal in driving revenue growth through innovative and data‑driven social media strategies. The ideal candidate will have a deep understanding of social media platforms, with strong experience in Paid Social, Organic Social and Creator Marketing. You will have a proven track record of leading successful campaigns and building strong relationships with creators and partners.

You will develop compelling product narratives and products that super‑charge Paid Social. Additionally, you will lobby our Total Social Partners to drive growth and help cross‑sell into our 160+ Paid Social clients.

This is an exciting opportunity to be at the forefront of social media strategy, working with a dynamic team to deliver exceptional results for our clients.

Key Responsibilities

• Growth & New Business Leadership: Lead client growth projects and sales material creation for the OCC team. Support pitches for new business and identify opportunities for growth from existing Paid Social clients.
• Strategic Proposition Leadership: Collaborate with the Managing Partner to ensure our GTM strategy for the OCC team evolves in line with industry trends and our Total Social proposition. Develop and implement comprehensive social media strategies that align with our client’s marketing and business objectives.
• Team & P&L Management: Lead and mentor a team of social media experts, empowering junior staff to make decisions. Oversee capacity planning, income tracking and resource allocation to optimise profitability. Maintain strong commercial hygiene and proactively manage growth targets.
• Cross‑Functional Collaboration: Work closely with Paid Social Partners and ADs to ensure cohesive messaging and alignment. Build relationships with client leads and planners in our go‑to‑market brands to help identify client growth opportunities.
• Client Relationships: Build and nurture relationships with key clients, acting as a strategic consultant and escalation point for high‑value accounts. Serve as the escalation point for all client activities within the OCC.
• Industry Trends & Best Practices: Stay up‑to‑date with the latest social media trends, tools and best practices to keep the company at the forefront of the industry and continuously innovate our approach.

Requirements

• Proven leadership experience in social media strategy, team management and operational excellence.
• Strong understanding of Total Social models, with experience including Organic, Social Commerce, Paid and Creator‑led strategies.
• Demonstrated ability to drive commercial success, optimise profitability and build strong client relationships to drive client retention.
• Strong presentation skills and ability to lead new business pitches, alongside a proven record of driving organic client growth.
• Excellent communication and mentoring skills, fostering team engagement and development.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us this is the foundation for great innovation, which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.