Head of Member Engagement

Shared Interest Society Ltd; Newcastle upon Tyne; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A co-operative focused on ethical finance is seeking a senior manager to lead the investment growth strategy and enhance member engagement. The candidate should be a strong communicator with a background in developing marketing strategies and experience in investment management. This role is hybrid, based in Newcastle, offering a competitive salary and numerous benefits including health and wellbeing programs.

Benefits

Pension scheme (up to 9% employer contribution)

Annual pay reviews

Life assurance (3x salary)

Income protection

Access to high street and online discounts

Flexible working approach

25 days annual leave + bank holidays

Qualifications

• Proven track record of developing multi-channel communication strategies with measurable outcomes.
• Experience in investment management and growth strategies preferred.
• Ability to manage workload and work to tight deadlines.

Responsibilities

• Develop and implement comprehensive strategies to drive membership growth.
• Lead marketing and communications strategies to maximize ROI.
• Manage member engagement through online portal and CRM systems.

Skills

Strong communication skills

Experience in developing marketing strategies

Ability to manage multiple channels

Problem-solving skills

Social motivation and commitment

Job description

Job Description

We have an exciting opportunity to join Shared Interest, as a member of the senior management team, you will lead on the investment growth strategy, ensuring Share Capital is maintained at a level to fulfil the Society’s lending commitments. You will lead the Member Engagement Team, providing excellent customer service to existing and new investors/donors.

Shared Interest is a UK based co‑operative that lends to fair trade businesses in the developing world. We use the investments of our members to make loans to organisations of farmers and craftspeople as well as some fair‑trade buyers. The role is based out of our Newcastle office, on a hybrid basis.

Responsibilities include:

• Develop, implement, and evaluate comprehensive strategies to drive membership growth and investment across Sterling, Euro, and USD
• Organise and ensure maximum member participation, engagement and satisfaction during the year in mailings, events and the Annual General Meeting through clear communication and effective voting systems
• Lead on the development and management of member online portal and CRM system to manage and maximise member engagement and meet governance obligations
• Implement robust processes, procedures and metrics to ensure MET provides excellent customer service for existing and potential members and donors in line with relevant legislation and ensure all communication materials comply with our Rules
• Direct marketing and communications strategy across Society and Foundation to maximise ROI, ensuring investment levels are both developed and maintained, to fulfil our mission
• Establish and maintain brand consistency across all touchpoints while developing engaging multilingual content for digital platforms
• Build and nurture strategic partnerships with media and key stakeholders to enhance visibility
• Lead content strategy across all social media channels (X, Facebook, Instagram, LinkedIn) and website to drive engagement and growth
• Develop and implement metrics to measure the effectiveness of all marketing and communication initiatives
• Contribute to the strategic direction of the Society and the Foundation as a member of the Senior Team.

About you

You will be a strong communicator, able to speak confidently with internal and external senior stakeholders at all levels, able to build strong working relationships.

You’ll be able to showcase how a well‑defined marketing strategy has successfully fostered strong public engagement.

You will have a proven track record of developing and implementing multi‑channel communication strategies with measurable lead generation outcomes.

You can demonstrate how you have previously delivered and maximised the impact of content, planning and digital engagement.

The ability to manage your workload and work to tight timeframes is essential, as well as being able to problem‑solve and take calm, accurate action to ensure effective resolutions.

Ideally you understand the membership business model and member engagement strategies, also experience of investment management and growth strategies, would be preferable.

You will have strong social motivation – commitment to, and empathy with, the aims, objectives and values of Shared Interest.

Please see the full Job description on www.shared-interest.com

About Us

We believe that people are our most valuable asset. We are focussed on colleague development; it is important to us to nurture expertise, talent and passion within the colleague team.

What do you get in return? As well as receiving a competitive annual salary including additional benefits which include,

Pension scheme (up to 9% employer contribution)

Annual pay reviews

Life assurance (3x salary) and income protection

Access to a range of high street and online discounts

Work/Life Balance – Flexible approach to the working day

A 37.5-hour weekly contract

25 days’ annual leave + bank holidays (rises to 30 with length of service)

Hybrid working (3 days’ home based, 2 days based in our Newcastle office)

Above statutory family leave entitlement

Health and Wellbeing Access to Aviva Digi Care

We encourage applications from all backgrounds and carry out a fair and transparent process. Recognising there’s no one‑size‑fits‑all approach to recruitment, we’re committed to ensuring every candidate has the opportunity to showcase their full potential throughout the recruitment process. We strive to make our processes as accessible as possible, if there are any ways in which we can provide support or make adjustments, we would love to discuss this with you.

Please apply with an up-to-date CV and cover letter