Head of Marketing - Sheffield, South Yorkshire

Westfield Health; South Yorkshire; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A health and wellbeing organization in South Yorkshire is looking for a Global Head of Marketing - Wellbeing to shape brand strategy and grow their presence in the market. The ideal candidate will have extensive experience in marketing leadership, brand strategy, and managing campaigns across multiple territories. This role offers a competitive salary and various benefits, including flexible working options.

Benefits

Competitive salary dependent on experience

Matched pension

Health Cash Plan

Corporate Bonus Scheme

25 days annual leave

Cycle to work scheme

Electric car scheme

Free use of onsite gym

Flexible Working

Qualifications

• Proven senior marketing leadership in launching and scaling international brands.
• Expertise in brand strategy, campaign delivery, and market entry.
• Ability to operate strategically and executionally in a scale-up environment.

Responsibilities

• Lead brand development and launch strategy for 2026 goals.
• Align brand direction with broader strategy of the company.
• Manage external agencies for brand, PR, media, and digital.

Skills

Senior marketing leadership

Brand strategy expertise

Campaign delivery

Market entry experience

Collaboration skills at Board level

Cultural awareness

Job description

Head of Marketing - Sheffield, South Yorkshire

Westfield Health Group is home to Westfield Health, High Five Health Promotions and UK Health and Wellbeing, proudly providing health insurance, holistic health and wellbeing services, and active spaces, to clients across 11 countries. We believe that our people are our strongest asset and live by our values; We care, we’re in it together, we are explorers, we own it. We aim to continue our commitment to creating a workplace where our colleagues feel connected, heard, developed, recognised and supported, as demonstrated by our achievement of the prestigious Investors in People Gold accreditation!

• Job Title: Head of Marketing - Multi-Territory, Wellbeing
• Contract: 2 years Fixed Term
• Location: UK based with the expectation to travel to the HQ (Flexible Hybrid)

About the role

Westfield Health Group stride to sit at the intersection of health, wellbeing, performance, and technology, offering organisations and their people a new way to think about health and productivity.

Due to growth and goals in our Wellbeing sector, we are seeking a Global Head of Marketing - Wellbeing, to lead the development, launch, and scale-up of our 2026 propositions in our multi-territory Wellbeing business unit. This newly developed role is a rare opportunity to shape the narrative, positioning, and campaigns that establish our credibility in corporate wellbeing.

Your responsibilities

• Lead the brand development and launch strategy for our 2026 goals throughout Wellbeing.
• Support the Group Leadership Team in building a long-term roadmap for brand expansion.
• Create awareness and commercial growth in new and existing markets.
• Work closely with the Group Leadership Team to align brand direction with Westfield Health’s wider strategy.
• Build brand awareness, credibility, and recognition in priority markets.
• Translate strategy into measurable outcomes across awareness, engagement, and revenue.
• Balance global consistency with local market relevance, using partners or in-market agencies.
• Oversee creative campaigns across digital, PR, and events.
• Ensure the brand story is consistently communicated across all channels.
• Manage external agencies and partners for brand, PR, media, and digital.

What you’ll bring

• Proven senior marketing leadership in launching and scaling international brands.
• Expertise in brand strategy, campaign delivery, and market entry.
• Experience working with in-market agencies or partners.
• Ability to operate at both strategic and executional levels in a scale-up environment.
• Entrepreneurial mindset with agility in fast-moving, ambiguous settings.
• Strong collaboration skills and credibility at Board level
• Cultural awareness and global storytelling capability.

Salary, Perks & Benefits

• Competitive salary dependent on experience
• Matched pension
• Health Cash Plan
• Corporate Bonus Scheme
• Surgery Choices
• 25 days annual leave plus bank holidays and a discretionary day
• Cycle to work scheme
• Electric car scheme
• Westfield Rewards
• EAP
• Free use of onsite gym
• Enhanced maternity/paternity/adoption pay
• Long service awards
• Flexible Working

Next steps and support

If you think you fit the bill, we would love to hear from you!

Please note, while we welcome global talent, we’re currently unable to sponsor work visas.

We are a proud member of inclusive employers and a Disability Confident Committed employer, we value inclusivity and want to make sure our application process is open and accessible to all candidates. Please let us know if you require reasonable adjustments to ensure the recruitment process is as comfortable as possible.