HEAD OF MARKETING & PRODUCT DEVELOPMENT – UK Non-Food Division

SmithCarey Limited; West Midlands Combined Authority; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading FMCG company in the West Midlands is seeking a Head of Marketing & Product Development. This role combines strategic marketing responsibilities with hands-on product innovation work. The ideal candidate will have extensive experience in brand marketing, consumer insights, and managing NPD/EPD initiatives. If you are ready for a significant challenge in this dynamic environment, please apply with your CV and current benefits package before September 25, 2025.

Qualifications

• Proven experience in brand marketing within consumer goods.
• Experience leading product innovation from concept to launch.
• Strong understanding of digital and social media strategies.

Responsibilities

• Manage the marketing mix including brand communications and insights.
• Lead product innovation and development with global suppliers.
• Drive effective digital and social media activations.

Skills

Consumer insight led marketing

Brand communications

Product innovation

Social media strategy

Team management

Job description

Overview

The Company

Fast growing and dynamic €600m FMCG European group with broad range of non-food and food-based products focused on consumers’ everyday household usage needs through a range of high-quality, well-known brands and retailer own-label products.

The business has achieved substantial sales growth success over the past 5 years through both M&A and organic growth with a strong strategic vision for further growth over the next 5 years.

The UK market operates with a number of business divisions with combined sales of over €100m and are now looking to appoint an experienced Head of Marketing & Product Development for their non-food bakeware and kitchen division.

The Job

This rare Marketing role will work at the heart of the business with a very interesting and broad range of responsibilities including all elements of brand marketing, considerable product innovation and development plus directly sourcing with global suppliers managing NPD/EPD from concept to launch both internally and externally.

Supporting and leading the marketing team you will manage all elements of the marketing mix including brand communications, consumer research & insights, communications through trade press, exhibitions, launching the yearly product catalogue and driving effective digital/social media activations – exiting stuff!

The role will report to the Commercial Director and offer a rare balance of strategic marketing thinking coupled with hands-on actions as required to make things happen both creatively and at pace.

About You

Having accelerated your brand Marketing career in branded consumer goods, you have strongly developed your experience across all elements of the marketing mix and are now looking for a new challenge where you can really make a difference. This must include strategic consumer insight led product innovation from concept to launch and consumer/ trade led brand communications focused on driving sales.

You have also developed a sound understanding of modern social media strategy and activations while working with external agencies.

Experience with directly managing NPD/EPD product innovations with global suppliers through to UK trade launch would be an advantage to this appointment.

Personally, you are a consumer insight led individual with a sharp creative marketing mindset that challenges the boundaries, works to high standards with high energy and enthusiasm together with a genuine focus with ‘managing the team’ to achieve collective results and recognition.

How to Apply

If you feel you have the required brand marketing and innovation experience and plus have what it takes to succeed in this truly rare and exciting opportunity, please forward your CV quoting reference MS/2595 to [e-mail] together with current benefits package.

Closing date for applications 25 September 2025.

Function

Marketing, Product Development

Hours

Full time

Contract

Permanent

Location

West Midlands based – flexible working

Closing Date

25 September 2025

Contact

Mark Smith

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