Head of Marketing-Oncology

Boehringer Ingelheim; Bracknell; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading pharmaceutical company in the UK is seeking a visionary leader for their strategic marketing initiatives, focusing on oncology. The role includes launching products, leading a marketing team, and managing stakeholder engagement. Ideal candidates will have a strong background in pharmaceutical marketing and a degree-level education. This pivotal position offers a great opportunity to drive innovation in healthcare.

Qualifications

• Proven leadership in pharmaceutical marketing, ideally within oncology or specialty care.
• Deep understanding of UK healthcare systems and strategic account management.
• Experience leading cross‑functional teams and influencing at senior levels.

Responsibilities

• Own the Integrated Customer Plan (ICP) and Launch Readiness Roadmap (LRR).
• Inspire and develop a talented marketing team.
• Manage marketing budgets and resource allocation.

Skills

Leadership

Strategic thinking

Multichannel marketing

Stakeholder engagement

Education

Degree level education

CIM or post-grad qualifications in marketing

Job description

We’re seeking a visionary leader to drive strategic marketing initiatives that unlock opportunities for patients, accelerate innovation, and deliver on our bold ambition. In this pivotal role, you will initially be responsible for launching our asset in lung cancer and then build and lead a high‑performing marketing team and cross‑functional matrix to shape and execute portfolio and brand strategies, as well as integrated customer plans across our oncology business.

Responsibilities

• Strategic Leadership: Own the Integrated Customer Plan (ICP) and Launch Readiness Roadmap (LRR), ensuring alignment across medical, market access, and commercial teams.
• Team Leadership: Inspire and develop a talented marketing team, fostering a culture of performance, collaboration, and growth.
• Brand Excellence: Lead brand planning and execution, ensuring alignment with global strategy while tailoring to local market needs.
• Stakeholder Engagement: Build strong relationships with NHS stakeholders, external experts, and advocacy groups to shape the healthcare environment.
• Budget Ownership: Manage marketing budgets and resource allocation to maximize impact and ROI.
• Delivery: Ensure highly successful launch of assets and build of oncology franchise in UKIE.

Qualifications

• Proven leadership in pharmaceutical marketing, ideally within oncology or specialty care.
• Deep understanding of UK healthcare systems and strategic account management.
• Expertise in multichannel marketing and launch readiness.
• Strong business acumen, strategic thinking, and a passion for innovation.
• Willingness and ability to get directly involved and ensure delivery of key outputs.
• Experience leading cross‑functional teams and influencing at senior levels.
• Educated to degree level.
• Highly competent marketer ideally with CIM, degree or post‑grad qualifications in marketing.

Job Impact

• Shape and execute brand and portfolio strategies across the UK & Ireland.
• Lead a high‑performing marketing team and cross‑functional matrix to deliver integrated customer plans.