Head of Marketing, Enterprise

Robert Walters UK; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading recruitment agency is seeking a marketing strategist to manage a portfolio of large enterprise accounts in the UK. The role involves defining GTM plans, executing multi-channel marketing programs, and aligning with sales leadership. The ideal candidate has over 8 years in B2B marketing and a proven sales partnership track record. This position offers a hybrid working pattern, requiring 2-3 days weekly in Shoreditch.

Qualifications

• 8+ years of experience in large tech or enterprise environments.
• Proven history of co-owning targets and influencing senior stakeholders.
• Comfortable with pipeline analytics and ROI storytelling.

Responsibilities

• Define account-level GTM and success metrics.
• Blend ABM, engagement, and digital strategies to drive execution.
• Align regional teams with global resources and manage stakeholder relationships.
• Track pipeline impact and communicate outcomes to stakeholders.
• Package insights and assets to support account teams.

Skills

Enterprise B2B marketing experience

Sales partnership track record

ABM and field marketing delivery

Data-driven mindset

Strong programme leadership

Job description

Own the marketing strategy and execution for a portfolio of the UK&I’s largest enterprise accounts. You’ll partner closely with Sales Directors and global Centres of Excellence to build integrated, data-driven programmes that create pipeline, accelerate deal cycles, and land strategic growth.

What you’ll do

Set the segment plan: Define account-level GTM, growth themes and success metrics across priority industries.

Drive full-funnel execution: Blend ABM, executive engagement, flagship events, digital/demand and content to open doors and progress opportunities.

Orchestrate stakeholders: Align regional sales leadership with global PR, digital, content, BDR and partner teams; manage agencies where needed.

Forecast & report: Track pipeline impact, progression and bookings; maintain dashboards and communicate outcomes to senior stakeholders.

Up-level enablement: Package insights, narratives and assets that help account teams sell complex solutions.

What you’ll bring

Enterprise B2B marketing experience (c. 8+ years) in large, matrixed tech or adjacent enterprise environments.

A proven sales partnership track record—co‑owning targets, prioritising accounts, and influencing senior stakeholders.

Hands‑on ABM and field marketing delivery (exec programmes, roundtables, industry events, deal‑based marketing).

Data‑driven mindset: comfortable with pipeline analytics, progression metrics and ROI storytelling.

Strong programme leadership: plans, dependencies, risks, timelines; calm under pressure and great at “saying no with options.”

Nice to have

Background in marketing technology, cloud/SaaS, or complex digital transformation propositions.

Experience blending global COE assets with local market needs; familiarity with partner ecosystems.

Contract & set-up

Term: 12 months.

Working pattern: Hybrid, 2–3 days per week in Shoreditch office.

Start: ASAP (we can align with notice periods).

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates.