Head of Marketing & E-commerce

Orange Recruitment; Cardiff; Hybrid; GBP 55,000 - 70,000; Full time

Job summary

A dynamic marketing agency is searching for a Head of Marketing & E-commerce to lead their initiative in building a global brand. Located in the UK, but access to Cardiff is essential, the role demands an expert with over 5 years in consumer brand marketing, particularly DTC and Amazon. You will execute marketing strategies, manage a creative team, and ensure brand consistency across channels while leveraging AI tools for enhanced performance. A competitive salary of £55,000 – £70,000 and share options are included.

Benefits

Share options

Frequent opportunities to influence brand direction

Qualifications

• 5+ years of experience in consumer brand marketing, preferably with DTC and Amazon.
• Strong ability to brief creatives, manage shoots, and analyze results.
• Resourceful and scrappy approach with ownership over execution.

Responsibilities

• Lead and execute the marketing and e-commerce roadmap.
• Manage internal creative team for brand consistency.
• Oversee DTC and Amazon performance with agency support.

Skills

Consumer brand marketing

DTC experience

Analytical skills

Project management

Creative direction

Tools

Shopify

Amazon

AI tools

Job description

Head of Marketing & E-commerce

Hands-on marketing leader to execute and scale a global design-led brand

About PROMiXX

PROMiXX is redefiningShakeware— premium, design-led nutritionware that elevates daily health rituals across gym, office, commute, and home.
Our products are used by millions worldwide and trusted by leading brands includingOptimum Nutrition, MyProtein & More.

Mission of the Role

Lead and execute the full PROMiXX marketing and e-commerce roadmap — frombrand storytelling and content creationtoDTC and B2B growth.

This is ahands-on role: you’ll build, launch, test, and optimise campaigns daily, while directing a capable internal creative team and coordinating with specialist partners. It’s ideal for a builder who wants ownership and visible impact.

What You’ll Do

Brand Strategy & Creative Direction

• Turn PROMiXX’s Lifestyle × Performance × Design framework into daily marketing outputs.
• Bring a premium, design-led aesthetic to all channels and campaigns.

Content & Creative Leadership

• Manage a small internal creative team (design, video, content).
• Write briefs, plan shoots, review edits, and ensure consistent brand execution.

Performance Marketing (Shopify & Amazon)

• Own DTC and Amazon performance, supported by agency partners.
• Oversee ads, email/SMS, CRO, SEO, and performance reporting.
• Coordinate launches and promotions with Sales and Ops.

B2B Marketing & Lead Generation

• Support founder-led outreach with simple, effective partner content.
• Create pitch decks, capability overviews, and case studies.
• Manage light-touch lead-gen funnels across LinkedIn and email.

Creator & UGC Network

• Build and scale a creator/UGC system delivering authentic lifestyle and product content.
• Develop repeatable briefs and measure ROI.

AI, Tools & Systems

• Use AI tools to speed content creation, automate reporting, and improve workflow efficiency.
• Implement processes that increase output without increasing budget.

What Success Looks Like

• Shopify conversion > 3%, AOV +10%
• Amazon TACOS < 12% with steady revenue growth
• Consistent inbound B2B interest and qualified partner conversations
• High-performing, efficient creative output across channels
• A lean, organised marketing system with measurable ROI

You’re a Great Fit If You…

• Have5+ yearsin consumer brand marketing (DTC + Amazon experience ideal).
• Are abuilder— resourceful, scrappy, and able to own execution end-to-end.
• Can brief creatives, manage shoots, and read analytics — all in the same day.
• Thrive in a fast-paced environment where you can move quickly and make an impact.
• Wantownership, autonomy, and influencewithin a global, design-led brand.

Package

• £55,000 – £70,000 base
• Share Options

Why PROMiXX

You’ll join a brand with global reach, premium design DNA, and a huge creative runway.
You’ll have the freedom to build a modern marketing engine — and the visibility to see your work shape a brand used and loved around the world.

If you want to lead, create, grow, and build something meaningful — this is the role.

Note:We would hire anywhere in UK, but easy access to Cardiff required.