Head of Marketing & Creator Growth

reeltrip; England; Remote; GBP 125,000 - 150,000; Part time

Job summary

A travel-tech startup is seeking a Founding Head of Marketing & Creator Growth to lead innovative marketing strategies. This is an equity-only role initially, transitioning to a full-time salaried position post-funding. The ideal candidate will have a strong background in influencer marketing and a passion for the creator economy, shaping the company's voice for Gen Z and Millennial travelers.

Benefits

Founding equity (share options)

Creative freedom

Potential transition to full-time salaried

Qualifications

• Proven track record in influencer marketing, social-first campaigns, or creator partnerships.
• Deep knowledge of TikTok, Instagram Reels, YouTube Shorts, and what makes content go viral.
• Passion for travel and the creator economy.

Responsibilities

• Design and execute the go-to-market plan for ReelTrip's public launch.
• Attract, onboard, and energise creators, from micro TikTokers to global travel storytellers.
• Create viral challenges, activations, and content loops that drive bookings.

Skills

Influencer marketing

Social-first campaigns

Content creation

Community engagement

Creative storytelling

Tools

TikTok

Instagram Reels

YouTube Shorts

Job description

Founding Head of Marketing & Creator Growth (Equity-Only Role)

ReelTrip – Watch it. Love it. Book it.

Location: Remote (UK/EU preferred)

Commitment: Part-time (1-2 days/week to start, full-time post-funding)

Compensation: Equity-only (share options) until funding is secured, then transitions to a salaried role with continued equity.

Company Description

ReelTrip lets users discover and book unforgettable places through the power of short-form video. Our mission is simple: turn content-driven inspiration into reservations, eliminating the need to bounce between social media and booking sites.

ReelTrip seamlessly combines discovery and booking into one flow, allowing users to watch, love, and book stays, restaurants, bars, and experiences directly from authentic creator content. Anyone, not just influencers, can be a creator on ReelTrip, whether you’re a local foodie or an avid traveler.

Role Description

We’re looking for our Founding Head of Marketing & Creator Growth, a culture-savvy, influencer-first marketer who knows how to make brands move at lightning speed. This is not your typical marketing gig. You’ll own the launch strategy, creator onboarding, and viral growth campaigns that put ReelTrip in the hands (and feeds) of millions. You’ll shape the voice, energy, and cultural footprint of a company built for Gen Z & Millennial travellers.

What you’ll do

• Launch Strategy: Design and execute the go-to-market plan for ReelTrip’s public launch
• Influencer Growth: Attract, onboard, and energise creators, from micro TikTokers to global travel storytellers
• Creator/User Management: Outreach, onboarding, and campaign coordination for our travel creators. Initially run in-house
• Social-First Campaigns: Create viral challenges, activations, and content loops that drive bookings
• Brand Building: Make ReelTrip the authentic voice of short-form travel booking across media and PR (working closely with our Chief Growth & Partnerships Officer)
• Partnership Marketing: Co‑create with travel, dining, and lifestyle brands for high-impact campaigns (working closely with our Chief Growth & Partnerships Officer)
• Growth Metrics: Drive creator retention, community engagement, and bookings through marketing. Organic social strategy, paid ad testing, and email/CRM.

What we’re looking for

• Proven track record in influencer marketing, social-first campaigns, or creator partnerships
• Deep knowledge of TikTok, Instagram Reels, YouTube Shorts, and what makes content go viral
• A creative storyteller who can turn campaigns into cultural moments
• Startup mindset: experimental, and growth-obsessed
• Passion for travel and the creator economy

What’s in it for you

• Founding equity in ReelTrip (share options, vesting over 12 months)
• Role transitions to full-time salaried + equity upon funding (target Q12026)
• Opportunity to build the marketing engine of a global travel-tech brand from scratch
• Creative freedom to shape how the world discovers and books travel

Why now?

Our team is growing! We’ve launched our beta, integrated with Expedia.com, Hotels.com, IHG, and GetYourGuide, with more direct partnerships on the way. We’ve created a revenue generating model & Funding is next.

We’re ready to bring ReelTrip to the world, and you’ll be helping us lead the charge. This is your chance to join ReelTrip at the ground floor as our cultural architect. If you dream in TikToks, live for influencer collabs, and want to redefine how Gen Z travels, we want to hear from you.

Get in touch

Send your CV and covering letter to [e-mail]

Seniority level: Executive

Employment type: Full-time

Job function: Marketing and Sales

Industries: Travel Arrangements