Head of Marketing & Comms

The 93% Club; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A dynamic social enterprise in London seeks a bold and imaginative brand and marketing leader to build an iconic UK social impact brand. You'll own and evolve the brand's identity, lead marketing strategies, and drive audience engagement. The ideal candidate has experience in senior brand roles, proven storytelling abilities, and is data-driven. The position offers autonomy, a chance to make a difference, and a flexible working culture.

Benefits

Hybrid working

Flexible culture

Ownership and creativity space

Qualifications

• Experience leading brand or marketing at a senior level.
• Proven track record building audiences, communities or member bases.
• Strong content and storytelling instincts – excellent writing skills.

Responsibilities

• Own and evolve the brand's voice and visual identity.
• Set and execute marketing strategies across various channels.
• Lead brand campaigns and amplify partner collaborations.

Skills

Creative thinking

Storytelling

Data awareness

Social-first marketing

Audience engagement

Job description

This could be the job that defines your career.

We’re looking for a bold, imaginative brand + marketing leader who wants to build the next iconic UK social impact brand.

About The 93% Club

We’re the UK’s first, largest and fastest‑growing network for state‑educated people. Think of us as the alumni network state schoolers never got – community, connections, opportunities and a louder collective voice.

We’re a social enterprise with real scale ambitions on a mission to make state school pride the norm, not the exception. We’ve grown fast – and now it’s time to build a brand that grows even faster.

The Opportunity

This is a head‑of‑function role with room to run and grow. You’ll shape how The 93% Club shows up in the world – visually, verbally, strategically and culturally – while driving the next phase of our growth.

The 93% Club has grown rapidly – income up 75% year‑on‑year for three consecutive years, student membership up over 100% year‑on‑year, and our professional network up 93% year‑on‑year since launching in 2023. In this role, you’ll be instrumental to building on that momentum, growing memberships, strengthening our community and ensuring our partners not only understand our impact but also know how to engage and work with us.

Most importantly, you’ll help drive the iconic #StateSchoolProud message by crafting our voice, designing big brand moments, and turning us into something instantly recognisable and impossible to ignore.

We want someone who can operate like a creative brand CMO in the making – inventive, data‑literate, audience‑obsessed and excited to experiment.

If you get things done, love moving fast, and thrive on building from the ground up, you’ll fly here.

What you’ll lead

Brand and Creative Leadership

• Own and evolve the 93% brand end‑to‑end : voice, visual identity, story, experience.
• Make our tone of voice unmissable : bold, human, culturally relevant.
• Lead brand campaigns that spark conversation and movement, not just metrics.
• Build and maintain guidelines that scale, without killing creativity.

Marketing Strategy and Growth

• Set and execute our marketing strategy across students, professionals and partners, working closely with the Chief Exec to align with organisational priorities.
• Lead pipeline growth, membership acquisition & engagement.
• Build funnels, dashboards and data loops to generate insights and inform decisions.
• Turn insights into action – and actions into measurable outcomes to support scalable growth.

Content and Channels

• Own content output across social (Instagram, LinkedIn), email and owned channels.
• Plan and deliver content rhythms, campaigns and storytelling moments.
• Commission and direct creatives (designers, videographers, agencies).
• Lead hero creative – films, brand campaigns, activations, digital stunts.

Partnership and Brand Activations

• Build marketing toolkits and co‑branded campaigns with our partners
• Create pitch‑worthy decks and sponsorship communications.
• Amplify partner collaboration in a way that grows reach, not compromises brand.

Community and Membership

• Design member journeys that feel premium, useful, and full‑of‑heart.
• Drive retention, growth and value perception across students and professionals.
• Use data, behaviour patterns and feedback loops to iterate and improve.

You’ll thrive here if you are…

• A creative thinker who isn’t afraid to roll up their sleeves and get stuck in.
• Excited by the blank space, hungry for responsibility, and ready to build something iconic
• Skilled at turning complex ideas into punchy, compelling narratives .
• Calm in chaos, agile in a fast‑moving environment, and magnetic in energy – bringing excitement to the team internally and the brand externally.
• Comfortable operating in an organisation and remit that’s evolving and growing fast.

What you bring

We’re a small team with big ambitions, but we know that our perfect candidate can’t always be put into a box. Here’s our shopping list of who we think would fit the bill, but we still welcome conversations from interested people who might not fit every criteria. Or, better still, fit criteria we hadn’t even thought of yet! If you think you’d be an incredible fit please do reach out.

• Experience leading brand or marketing at senior level.
• Willingness to roll your sleeves up and get stuck in.
• Proven track record building audiences, communities or member bases.
• Strong content and storytelling instincts – you write very well.
• Experience running campaigns across digital channels, with a particular focus on social‑first marketing.
• Setting the roadmap for building the function and team around you, including resources and priorities.
• Confident managing creatives, freelancers and project timelines.
• Data‑aware, insight‑driven, commercially minded.
• A love of bold marketing that sparks conversation.
• Experience with membership models, subscriptions, D2C and / or consumer brands.
• Embrace video‑first creativity.
• #StateSchoolProud – unapologetic about our message, not shy about what we stand for.

What we offer

“I’ve loved joining The 93% Club. From day one, I’ve been trusted with real ownership, and every day brings new challenges and opportunities that make coming to work genuinely exciting. It’s rare to find a purpose‑driven, fast‑growing social enterprise where your contribution truly matters and your work feels this meaningful.” – Head of Strategic Partnerships

• A role where you can genuinely shape a growing national brand
• A supportive, mission‑driven team
• Real autonomy and space to be creative
• Hybrid working and a flexible culture
• The chance to change this country for the better

The Process

• Screening call – 30 mins
• Interview – 1 hour (virtual)
• Task + team session – strategy + creative exercise (in‑person)
• Final conversation – values, fit, ambition

Right to work

You must have the right to work in the UK. No sponsorship available at this time.

Our commitment to equity

We’re an equal opportunities employer and we mean it. No one should miss out because of school, background, accent or circumstance. If you’re unsure whether to apply – do it.