Head of Marketing, Brand & Communications (Marketing Chapter Area Lead) - Tesco Mobile

Tesco Mobile; Welwyn Garden City; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A leading mobile network operator in the UK is seeking a dynamic Head of Marketing, Brand & Communications to drive their marketing strategy at scale. The role involves leading high-performing teams, managing substantial budgets, and championing digital transformation. The ideal candidate will have proven experience in developing collaborative teams, influencing executive stakeholders, and a strong background in digital marketing. The position supports a flexible work pattern that balances office and remote working.

Qualifications

• Proven experience in leading and developing marketing teams across multiple channels.
• Strong track record of building high-performing, collaborative teams.
• Experience influencing senior stakeholders in executive or board-level contexts.
• Expertise in budget management and forecasting.
• Understanding of digital marketing and transformational leadership.
• Analytical mindset for interpreting data and econometric modeling.
• Excellent relationship-building skills.

Responsibilities

• Lead and develop high-performing marketing teams across various channels.
• Manage the marketing strategy and execution to drive engagement and growth.
• Provide strategic leadership and cultivate a collaborative chapter culture.
• Oversee agency and supplier partnerships to deliver high-quality marketing solutions.
• Drive commercial performance by managing substantial budgets effectively.

Skills

Leadership skills

Budget management

Digital marketing expertise

Data interpretation skills

Relationship building

Job description

We’re looking for a dynamic Head of Marketing, Brand & Communications (Marketing Chapter Area Lead) to deliver and drive our Tesco Mobile Marketing strategy at scale - bringing together all marketing sub-functions into one cohesive capability.

This is a senior leadership role where you’ll lead and develop high-performing teams across all marketing channels, champion digital transformation, supporting and guiding the delivery of impactful campaigns and activities that target, engage and grow our key audiences.

• Provide strategic leadership across the full marketing funnel, from campaign development and execution to digital acquisition, trade retail, social, and CRM.
• Build and nurture a collaborative chapter culture that drives innovation, knowledge sharing, and continuous improvement.
• Coach and develop marketing teams, ensuring capability growth and cross-functional expertise.
• Embed a customer-first mindset across all marketing activities, focusing on digital adoption and leveraging data, insight, and analytics to increase loyalty and drive growth.
• Manage senior stakeholder relationships, including significant exposure to executive and board-level decision-making.
• Oversee agency and supplier partnerships to deliver best-in-class marketing solutions.
• Drive commercial performance: partner with stakeholders to set and manage budgets (over £20m), deliver accurate forecasting, and apply ROI/ROMI modelling to optimise spend.
• Champion data-driven decision-making, leveraging econometric modelling and brand/customer metrics to support strategic outcomes, identify business opportunities and inform investment priorities.
• Work in close partnership with the Marketing, Brand and Communications CoE lead to ensure that the Tesco Mobile marketing strategy informs, underpins and connects activity across all marketing, brand and communications functions to create truly consistent customer and brand experiences.

• Proven experience in leading and developing marketing teams across multiple channels and disciplines.
• Strong track record of building high-performing, collaborative teams and fostering a culture of trust and growth.
• Strategic leadership skills with experience influencing senior stakeholders and operating at exec/board level.
• Commercial acumen with expertise in budget management, forecasting, and performance modelling.
• Deep understanding of digital marketing and experience driving digital transformation.
• Analytical mindset with strong data interpretation skills and experience in econometric modelling.
• Excellent relationship-building skills and a solution-oriented approach.
• Experience managing agency and supplier relationships effectively.

A 50-50 joint venture between Tesco and VMO2 that was established back in 2003, Tesco Mobile has gone from strength to strength as we’ve launched into new services and markets. With more than 5 million customers, we’re the largest mobile virtual network operator in the UK. We’re proud to have an inclusive culture that’s uniquely Tesco Mobile, with a strong sense of community, plus all the benefits of working for one of the shareholders.

We care for human connection and we keep our customers at the heart of everything we do, which is why we’ve embraced the Agile way of working. Agile is more than just a methodology – it’s a liberating journey that puts customers and purpose first. It empowers us to self‑organise, collaborate, co‑create and rapidly inspect and adapt everything we do – allowing us to respond at pace to our customers’ needs. It encourages variety of thought and enables us to thrive, both individually and collectively.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We’re proud to have been accredited Disability Confident Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

We’re a big business and we can offer a range of diverse full‑time & part‑time working patterns across our many business areas, which means that we can find something that works for you. We work in a more blended pattern – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. If you are applying internally, please speak to the Hiring Manager about how this can work for you – Everyone is welcome at Tesco.