Head of Marketing (B2C)

Hirehoot; United Kingdom; Remote; GBP 125,000 - 150,000; Full time

Job summary

A fast-growing EdTech startup is seeking a marketing leader to develop and execute B2C strategies, driving user acquisition and growth. The role requires hands-on digital marketing experience and a passion for education and accessibility. Ideal candidates will thrive in a remote-first environment and possess strong analytical skills to optimize campaigns. Competitive salary and equity options are offered.

Benefits

Competitive salary

Equity options

Ownership and autonomy in a growing startup

Qualifications

• Experience in B2C marketing, ideally in a high-growth startup or EdTech.
• Proven track record in user acquisition and brand building.
• Hands-on experience in digital marketing and performance tracking.

Responsibilities

• Develop and execute the B2C marketing strategy to grow user base.
• Lead digital marketing efforts and optimize campaigns.
• Collaborate with product and tech teams for seamless user experience.

Skills

B2C marketing

User acquisition

Growth marketing

SEO

Content marketing

Communication skills

Tools

Google Ads

LinkedIn Ads

Meta Ads

Email automation tools

Job description

• Develop and execute the B2C marketing strategy to grow our user base and position us as a market leader.
• Lead digital marketing efforts, including paid campaigns, SEO, social media, email marketing, and influencer partnerships.
• Drive user acquisition through data-driven growth marketing strategies.
• Develop engaging content that resonates with diverse learners and educators, including blog articles, case studies, and social media assets.
• Own performance metrics and analyse data to optimise campaigns and improve conversion rates.
• Collaborate with product and tech teams to ensure an accessible and seamless user experience.
• Manage PR and brand-building initiatives to establish credibility and trust.
• Work closely with leadership to align marketing with overall business goals.

What the job involves

• Experience in B2C marketing, ideally in a high-growth startup, EdTech, HRtech, online learning, or digital platforms.
• Proven track record in B2C marketing, especially in user acquisition, growth marketing, and brand building.
• Hands-on experience in digital marketing, including paid ads (Google, LinkedIn, Meta), SEO, email automation, and content marketing.
• Data-driven mindset with expertise in analytics and performance tracking.
• Excellent communication and storytelling skills to craft compelling narratives.
• Creative thinker with a growth-hacking mindset who can execute lean, high-impact campaigns.
• Passion for education, learning accessibility, and technology is a plus.

Additional Description

• Be part of a fast-growing, purpose-driven startup with a strong mission to make education more inclusive and accessible.
• Work in an exciting, agile, and remote-first environment.
• Ownership and autonomy to shape the marketing function.
• Competitive salary and equity options—grow with us as we scale.