Head of Marketing and Business Development

Dixon Walter; City Of London; On-site; GBP 125,000 - 150,000; Part time

Job summary

A leading educational institution in the UK is seeking a Head of Marketing and Business Development. This role will focus on strategic leadership to enhance brand presence, drive student enrolment, and foster community engagement. Candidates should have significant management experience in marketing or student recruitment within higher education. The position offers flexible arrangements and aims to support innovative developments within the academy.

Qualifications

• Proven track record in Marketing, Student Recruitment, or Business Development.
• Experience in managing teams and leading innovative changes.
• Ability to drive student enrolment and community engagement.

Responsibilities

• Lead strategic direction for marketing and communications.
• Enhance the academy's brand and community engagement.
• Develop business strategies for portfolio expansion.

Skills

Senior management experience

Marketing expertise

Student recruitment strategies

Business development skills

Job description

Head of Marketing and Business Development

With a mission to provide an environment where creativity is nurtured, innovation is encouraged, and sustainability is practiced, for more than two decades the British Academy of Jewellery has been providing pioneering training and inspiration to the next generation of jewellers, entrepreneurs and creatives of all abilities and backgrounds in London, Birmingham, Nottingham, Sheffield, and Leicester. During this time, we’ve grown from a small school set up beneath a jewellery shop to a respected, world-class institution offering accredited courses

With a new Principal and Board of Governors, the Academy has a reinvigorated sense of purpose and is entering an exciting new stage in its development. With plans to diversify our academic offer and grow our student community, we are seeking to make several new critical leadership appointments to strengthen our Executive team and deliver on our ambitions. As our new Head of Marketing and Business Development, you will contribute to the development and implementation of the Academy’s overall strategic aims. Working closely with the Principal to ensure that BAJ recruits high quality students, communicates its successes effectively to stakeholders and others, and has the optimum portfolio of programmes and short courses to meet its strategic ambitions.

You will provide leadership of the highest quality for the strategic direction and delivery of marketing, communications, student recruitment and outreach initiatives. You will enhance BAJ’s brand, drive student enrolment, and foster community engagement. Working closely with academic colleagues to create a business development strategy that enables portfolio expansion, market diversification, and student growth across FE, undergraduate, and future Masters level provision.

To apply you will demonstrate senior management experience in a transferrable institution, with a proven track record of successful management of one or more of Marketing, Student Recruitment or Business Development in either HE or FE. With a track record of delivering student recruitment and / or revenue growth, you will also be a supportive leader and an innovator for positive change.

The position is currently 0.8 FTE, but we are open to discussing flexible arrangements.

• a letter of application setting out your interest in the role and details of how you match the person specification
• a comprehensive curriculum vitae (CV)
• details of three referees and notice period (referees will not be contacted without your permission)
• a completed Personal Details Form (available above)

Closing date for applications is 14th December 2025.

Longlist interviews will be held with Dixon Walter via Microsoft Teams, week commencing 12 and 19 January 2026

Final interviews will take place on campus on a date to be determined – watch this space.

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