Head of Marketing Analytics

Zopa; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Job summary

Zopa is seeking a Marketing Analytics lead to shape how Marketing, CRM and Growth use data to drive customer acquisition, engagement, experimentation and investment decisions. You will build and grow a team of analysts while partnering with senior stakeholders to translate questions into actionable insights.

You’ll drive measurement maturity, influence growth strategy, and ensure analytical outputs are commercially impactful across channels, while working in a flexible hybrid setup in London.

Qualifications

• Experience in Marketing Analytics, Growth Analytics or Customer Analytics across the funnel.
• Proven leadership and mentoring of analysts.
• Ability to balance strategic discussions with detailed analytics.
• Proven track record of improving analytics maturity and impact.

Responsibilities

• Partner with senior stakeholders to solve marketing and growth challenges.
• Translate strategic business questions into analytical work that drives action.
• Lead, coach and develop a team of Marketing Analysts.
• Define measurement approaches across acquisition, CRM and growth activity.
• Build a strong measurement and attribution approach for multi-channel acquisition.

Skills

Marketing Analytics

Growth Analytics

Customer Analytics

Leadership

Stakeholder management

Job description

Our Story

Hello there. We’re Zopa.

We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!

We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.

If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count.Want to see us in action? Follow us on Instagram @zopalife

Marketing Analytics is becoming an increasingly important capability within the business, and this role will play a key part in shaping what that function looks like over the coming years.

This isa really excitingopportunity to join at a pivotal point in the team's evolution.You’llhelpshapehow Marketing, CRM and Growth teams use analytics to make better decisions about customer acquisition, engagement,experimentationand marketing investment, while leading a growing team and influencing decisions that directlyimpactbusiness growth.

Rather than inheriting a fully mature function,you’llhelp build capability, improve ways of working andestablishMarketing Analytics asastrategiccapability that informs growth strategy, customervalueand investment decisions across the business.

A day in the life

• Partner with senior stakeholders to solve complex marketing and growth challenges
• Translate strategic business questions into analytical work that drives action
• Lead, coach and develop a team of four Marketing Analysts
• Guide measurement approaches across acquisition, CRM and growth activity
• Build a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach
• Define and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa's growth ambitions and changing marketing landscape
• Improve the maturity of Marketing Analytics frameworks, processes and capabilities
• Influence decisions relating to customer acquisition, growth and marketing effectiveness
• Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders
• Ensure analytical outputs are commercially impactful and actionable
• Maintain high standards of analytical quality and rigour

About you:

• Mobile app experience, including app measurement such as attribution, paid acquisition measurement, and linking installs through to activation, retention and LTV or similar
• Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel
• Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics
• Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams
• Ability to operate comfortably between strategic conversations and analytical detail
• Experience improving the maturity of analytics functions rather than simply maintaining established processes
• A strong problem solver who can break down complex business questions into practical analytical approaches
• You can build credibility with senior stakeholders across both marketing and analytics functions
• You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards
• Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction

Added bonus:

• Background in marketing or media agency environments
• Exposure to customer acquisition attribution, CRM, next best action / lifetime value modelling
• Experience with multi-touch attribution and marketing mix modelling to enhance effectiveness
• Track record leading analytics transformation or maturity improvement programmes
• Experience operating in fast growing organisations where analytics capabilities are still being established
• Financial services or fintech exposure
• Familiarity with AI enabled analytics approaches and tools

At Zopa we value flexible ways of working.

We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.

You’ll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

*Subject to having the right to work in the country of choice

Diversity Statement

Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.

Our approach to AI in interviews

At Zopa, AI isn't something we're testing out — it's part of how we work every day. As a proud partner ofJobs 2030,we'recommitted to building AI fluency across our workforce, and we expectZopiansto use AI as part of how they do their jobs.

Because of that, we want to be transparent about how we think about AI use during our hiring process.

Behavioural and competency-based interviews: pleasedon'tuse AI. These conversations are designed to understandyou— your experiences, your judgment, and howyou'veapproached real situations. An AI-generated answercan'ttell us that. What it can do is get in the way of us finding out whetherwe'rethe right fit for each other.

Technical interviews: it depends on the role.Some technical stages actively welcome AI use,othersdon't. Your Talent Partner will let you knowwhat'sexpected at each stage.Where AI is part of the assessment,we'llbe interested not just in the outcome, but in how you used it – the tools you chose, your reasoning, and the decisions you made along the way.

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